Pentair

Pentair delivers industry leading products, services and solutions that help people make the best use of the resources they rely on most.

Challenge

Converting more online leads into sales due to better lead qualification and automated lead nurturing. Also being more relevant to potential customers by personalizing content according to customer-needs.

Dynamicweb as a solution

The new Pentair Partner Portal uses Dynamicwebs Personalization module to adjust content to specific users in accordance with their needs. Integration framework is used for putting leads directly into SalesForce for sales dept. to follow them up.

Marketing uses automated e-mail campaigns for automated lead nurturing to convert leads into sales.

Results

The new Pentair Partner Portal helps Pentair improving both sales and relationship to their worldwide partners, suiting their needs and providing them with customized information.

Pentair
Client
Pentair
Location
Netherlands
Segment
CMS, Marketing, Organization
Website
pentair.partners/activationlogin
Partner
Innovadis B.V.

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