Challenge
Converting more online leads into sales due to better lead qualification and automated lead nurturing. Also being more relevant to potential customers by personalizing content according to customer-needs.
Dynamicweb as a solution
The new Pentair Partner Portal uses Dynamicwebs Personalization module to adjust content to specific users in accordance with their needs. Integration framework is used for putting leads directly into SalesForce for sales dept. to follow them up.
Marketing uses automated e-mail campaigns for automated lead nurturing to convert leads into sales.
Marketing uses automated e-mail campaigns for automated lead nurturing to convert leads into sales.
Results
The new Pentair Partner Portal helps Pentair improving both sales and relationship to their worldwide partners, suiting their needs and providing them with customized information.
