Gasa Group

Gasa Group is a large international trading company with 400 employees and is among Europe's leading producers of floricultural products. The company provides total solutions in four main areas: wholesale, retail, garden centers, and young plants.

Challenge

The European market for floral products is generally characterized by small earnings and fierce competition. A more efficient and targeted structuring in Gasa Group was therefore necessary to remain competitive in the international market.

One of the IT-related initiatives was to establish an international B2B webshop designed to ensure that the European customers were offered the full sortiment at the right time, price, and with a delivery that fell short of market expectations, and to maintain and intensify Gasa Group's international position.

Dynamicweb as a solution

In cooperation with their Dynamicweb partner, Smart Page, Gasa Group launched in 2014, a new B2B webshop solution in six different languages. The web shop brings together more than 1.5000 dealerships across 17 countries and 10 different currencies. In addition, the customized live prices and discounts on the more than 15,000 different items and 60,000 million prices.

B2B customers can via the self-service module get direct access to previous orders, reorder and bill, as well as extensive filter-based views with several facets that make it quick and easy for customers to find the relevant prices and goods.

Results

Via the NAV integrated B2B Dynamicweb webshop solution and self-service portal Gasa Group has managed to strengthen their position in the European market.

This has resulted in a shock increase in sales, which has since been supported by new efficient up-selling functions - including customer-specific assortments, which is reflected in the available items based on date management, and customer-specific product promotion which is being composed and displayed based on the client's previous product preferences.
Gasa Group
Client
Gasa Group
Location
Denmark
Segment
B2B, Marketing, Manufacturing, Dynamics NAV
Website
trade.gasagroup.com/
Partner
Smartpage

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