Toi-Toys achieves lightning fast, scalable product management, with Dynamicweb.


Toi-Toys is the leading supplier of safe and accessible toys. Based in the Netherlands, Toi-Toys supplies stores and retailers across more than 40 countries, worldwide. For years, the company has relied upon its outdated Magento system to manage products, but even simple tasks, such as adding relevant product specifications, had become increasingly inefficient and time-consuming. To regain control of its product management, Toi-Toys opted for Dynamicweb’s advanced solution.

With Dynamicweb’s simple and powerful platform, Toi-Toys is able to quickly add new product information, provide greater support to sales and marketing teams, all while remaining compliant with industry laws and regulations. Bart Daams, Regulatory Affairs and Compliance Manager, explains why Dynamicweb was the right choice for Toi-Toys.

Dynamicweb as a solution

Why change?
Our Magento system was outdated and we’d been looking for a reliable PIM system for quite some time; but new legislation made the decision even more urgent. The new rules required us to include additional product information, but our old system simply didn't allow us to do so. Changing to a new system was both a necessity and a legal requirement.

Why Dynamicweb?
During our research, we considered many solutions but none of them could really meet our requirements; they either didn’t offer the crucial functionality we needed or were simply too expensive. We were at the point of considering one of the vendors that we’d previously ruled out, when a colleague came across Dynamicweb and we realised that it offered exactly what we were looking for. Dynamicweb enables us to add and manage product specifications quickly and easily, at scale and at a highly competitive cost. When expressed an interest in the platform, a Dynamicweb representative travelled from Denmark, in person, to meet with us. We’d found the best solution, at the right price with great customer service. It was a great start to the partnership.

Which features have provided the biggest business benefits?
Dynamicweb is an extremely easy platform to use. One of our key requirements, when looking for a new solution, was a flexible database which would enable us to quickly add new product information and specifications, then share them with our clients. The platform offers exactly what we hoped for and we can add and share new product information with clients easily, without relying on IT teams. Not only does this save us valuable time, but it lowers our IT burden and gives us a huge competitive advantage.

Is it complicated to use?
No. Dynamicweb is highly intuitive and user-friendly. None of our team members are IT experts, but we manage very well with the platform. We’re currently working to enrich product information across the business – not only to better meet the needs of our customers, but also to comply with current legislation. One of our newest team members has only been with the company for two weeks but is already familiar with the system and creating new fields by herself. The platform is so logical and easy to use that it gives us the autonomy to work unsupported and avoid bottlenecks. If we do get stuck, we can fortunately always fall back on Justin, our dedicated Dynamicweb support person, who provides immediate assistance.


What impact has Dynamicweb had on your online presence?
Our toys are now significantly easier to find online because the product information management in our system directly influences Toi-Toys SEO; this has huge business implications because online findability and visibility are paramount nowadays. Adding product information also gives us the opportunity to enhance the customer experience and understanding of our products. Furthermore, the speed and responsiveness of the system is outstanding and enables us to share information with our B2B customers extremely quickly. Many of our customers are active in online marketplaces such as Amazon and, so the ability to keep their product listings up-to-date is crucial – Dynamicweb not only makes this possible, it makes it easy.

Would you recommend Dynamicweb?
Absolutely! We are very satisfied with Dynamicweb. It has been a win-win outcome for us, since it provides all of the functionality we need, and a reasonable price – and with the opportunity to scale with the business. We’re impressed with the speed at which the system operates, and excited by the extensive capabilities it offers, beyond our initial requirements; which will enable us to differentiate ourselves from our competitors. On top of all this, the support we’ve received from the Dynamicweb team has been excellent and enabled us to get the most value from the platform.

Find out how Dynamicweb can provide fast and efficient product management.
Contact Dynamicweb to hear how our platform can help your business today.
The Netherlands
B2C, CMS, Marketing, PIM, Wholesale, CRM

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