Philipson Wine

Philipson Wine is the largest online wine store in Denmark and a leading importer and distributor of quality wines across the world.

Challenge

With a desire to avoid unnecessary clicks on the website and enhance the user experience, Philipson Wine wanted to re-think the design of their webshop. They were challenged by not having a central place to store their product data and thereby deliver continuous data quality across their channels.

Also, they experienced a lack of a responsive web design for their increasing number of visitors from mobile devices.

Dynamicweb as a solution

An updated eCommerce platform from Dynamicweb provided the framework to offer a better customer experience and usability of the website.

The Dynamicweb CMS system seamlessly connects other digital tools like Perfion, Clerk.io, and Active Campaign. Dynamicweb was the perfect fit to meet Philipson Wines’ desire to increase the conversion rate and streamline the user experience through a responsive design on their webshop. The platform makes it easy to edit, customize and maintain its content and product data on the webshop.

With their new solution, it is now easy to do business with Philipson Wine. Customers experience an intuitive way of shopping on the website and for Philipson Wine, it is equally easy to edit the content on their new webshop.

Results

The Dynamicweb solution with integration to a PIM system has improved the usability of the webshop, which has increased the conversion rate by 75%.

The responsive capabilities that come within the Dynamicweb solution targeted at mobile devices, have given the Philipson Wines webshop an easier user interface and have scaled high performance. In numbers, the new webshop has resulted in 180% more mobile conversions.

Lastly, the implementation of their PIM system has made it possible to store and display more than 20,000 customer quotes and wine reviews on the new webshop. Also, the fact that they can show the right product data on the webshop has provided more value for visitors to Philipsonwine.dk.

About the customer
Philipson Wine sells directly to restaurants, businesses, and private customers across the country. Philipson Wine is the largest online wine store in Denmark and a leading importer and distributor of quality wines across the world.
Philipson Wine
Client
Philipson Wine
Location
Denmark
Segment
B2C, B2B, CMS, Retail, Dynamics NAV
Website
www.philipsonwine.com/
Partner
Smartpage

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