Why PIM is key to your ecommerce success
Customer expectations are evolving as consumers spend more time researching product purchases online. As a result, the importance of high quality product content becomes paramount for retailers, manufacturers and distributors alike.
In fact, retailers are prioritizing the enhancement of online product content above other merchandising initiatives like product recommendations, segmentation, personalization and A/B testing. Why? Because detailed product content is a valuable differentiator when it comes to customer experience and loyalty.
Working with Dynamicweb Product Information Management (PIM) means fewer applications, integrations and systems. It is fast and inexpensive to implement and maintain, and it comes with both frontend and backend access. Learn more about Dynamicweb Product Information Management (PIM).