New digital insights and inspiration

Personalized emails are capable of increasing transaction rates and revenue per email six times higher than non-personal...

Email may be one of the oldest digital marketing channels still in use, growing out of the early internet. It has endure...

The question remains whether a lead generated by a lead tool is actually considered a sales qualified lead and what bene...

When a visitor enters the website, the identification process starts by using two different approaches, “call to action”...

Online configurators are at the center of the customization trend because it offers the potential to increase revenue an...

The self-service comes from integrating your website with your backend systems such as your ERP and CRM. The live integr...

Right off the bat, we will tell you that website traffic isn’t one of the three most important metrics for successful co...

The traditional distribution channels have become more fragmented, which has introduced new ways of doing business.

If you’re a small or medium-sized business, you always want to stay several steps ahead of the competition. Every step ...

As competition is getting harder, the margins are getting smaller and it forces B2B companies to venture online in order...