Full view of all available features in Dynamicweb

Dynamicweb is delivered as an All-In-One Business Platform for large and medium enterprises with all available functionality and the ability to scale with enterprise service levels.

Content Management

Dynamicweb supports your business with a powerful web content management platform. It is user friendly and designed to handle all your content including deployment for multiple sites, mobile, personalization and several content editors.

Visual Editor

Visual Editor

  • Easy website creation with Visual Editor
  • Create your content pages using the new grid system. 
  • Drag and drop functionality
  • Gives the user a more consistent way to work with content.
  • Supports grid system
  • Row & Column presets 
  • Create your own grid and row presets as templates
Variant Matrix

Variant matrix

  • Show variant combinations in a product matrix
  • Easily add variants to the cart
  • Enable both in the checkout and on the product page
Content Authoring

Content Authoring

  • In browser “Word like” editing of content
  • Inline editing directly on the website
  • Define and publish user specific content using item types
  • Draft mode, direct publishing and scheduled publishing
  • Multiple websites in one solution


  • Full support for responsive design
  • Content adaption for mobile and tablets
  • Preview in different screen resolutions
  • Create mobile and tablet specific websites
Multiple Websites

Multiple Websites

  • Unlimited language versions of your websites
  • Handle multiple websites in same solution
  • Let websites inherit structure and content from master site
  • Use content delivery network (CDN) settings per website
Versioning & Workflows

Versioning & Workflows

  • Unlimited versions
  • View page at a specific time in the past
  • Restore previous versions
  • Compare versions
  • Setup multiple workflows
Media and Files

Media and Files

  • Upload files and entire folders
  • Resize images on upload
  • Browser based image editor
  • Automatic thumbnail creation
  • Meta data tagging
  • File and image gallery publishing
Specialized Content Publishing

Specialized Content Publishing

  • Create image galleries
  • Print any page as PDF
  • Publish PDF files in galleries
  • Publish files and folders
  • Create news, calendar events, FAQ, Maps, Polls etc.
  • Build web forms for user interaction
  • Host a forum on your website
Users and Permissions

Users and Permissions

  • Unlimited users and user groups
  • Manage permissions for websites and pages for content editors
  • Protect content with authorization
  • Personalize content with permissions


  • Built-in reporting
  • Website and page analytics
  • Integrate with analytics software like Google analytics
Printable Papers

Printable papers

  • Create your own brochure with product information which can be printed or created as a PDF.
  • Styling and setup configured in the backend
  • Configure your front & back cover
  • Product list sheet presents products in a list
  • Product data sheet to showcase detailed product information
Digital Warehouse

Digital warehouse

  • Enable your customers to download product information themselves
  • Generate product information in XML, CSV, JSON
  • Generate product lists & sheets in PDF
  • Supports all your languages and unique customer prices


Benefit from Content Management and Ecommerce in one platform with support for both B2C and B2B deployments. Dynamicweb scales to multiple shops with individual branding and support international setups with local currency, VAT and delivery methods. Sophisticated search capabilities like filtering, upselling and cross selling are available for better user experience and higher sales.

Order drafts & Cart management

Order drafts & cart management

  • Work with multiple carts from frontend before finalizing orders
  • View and manage carts from the backend
  • Show a list of open carts in the customer center app
  • New cart commands – copy, archive, set as active, and name carts
  • New setdiscount cart command for setting custom discounts from frontend on carts where you have impersonation rights
Shared favorite list and favorite list management

Shared favorite lists & improved favorite list management

  • View & create favorite lists from backend
  • Share favorite lists between all members of a group
  • Manage favorite lists on behalf of others
Product Information

Product Management

  • Best practice standard product properties
  • Extendable product properties
  • Vary product properties based on product type
  • Extend ERP integration with additional information
  • Bill of Materials and configurable products
  • Multi stock management
  • Brand management
  • Manual and dynamic handle of related products
  • Unlimited dimensions of variants
  • Dynamic updated groups based on product properties search
  • Publish customer specific PDF catalogues
  • Customer specific assortments
  • Define individual publication periods on products
  • Define assortments for anonymous users
  • Inherit product category fields to subgroups
Shopping Cart

Shopping Cart

  • Fully customized checkout flow
  • 12 build-in payment gateways (see Integration for details)
  • One-page checkout possibility
  • Shipping fee calculation including option for volume and weight
  • Payment fee calculation
  • Tax calculation including integration for US tax calculation
  • Save credit card information
Search, Filters and Facets

Search, Filters and Facets

  • Search using Lucene index
  • Type ahead free text search
  • Phonetic search
  • Narrow search results with facets and filters
  • Vary facets on product type or product groups
Price Management

Price Management

  • Multi-currency prices
  • VAT and sales tax grouping
  • Customer and user specific prices
  • Price management – vary on 5 dimensions
  • Advanced price management – vary on 12 dimensions
  • Using Integration Framework for live price calculation
  • Add VAT group on product for each country
Search Engine Optimization

Search Engine Optimization

  • User friendly over writeable URL’s
  • Prices, product ratings and review in Google search results
  • Products included in sitemap.xml
  • Full meta data and canonical support
  • Handle duplicate content with automatic 301’s and canonicals
  • Google Merchant Center feed
Discounts & Vouchers

Discounts & Vouchers

  • Built-in analytics driven cross- and up-selling
  • 12 built-in discounts like quantity, free shipping, bundling etc.
  • Vouchers (unique or general)
  • Extendable discount system – create specialized discounts
  • Time limited discount and prices
Global Ecommerce Capabilities

Global Ecommerce Capabilities

  • Manage entire shop setup in multiple languages
  • Multi-currency support
  • Delivery and payment options varied by delivery country
  • Differentiated VAT based on country
  • Country and region based fee calculations
  • Multi delivery country setup
  • Multiple shops in one solution
Order and Customer Center

Order and Customer Center

  • Order history and reordering
  • Multiple wish and favorite lists
  • Accounts and sales representative login and impersonation
  • Track and trace link handling
  • Return Merchandising Authorization (RMA) reporting and flow
  • Provide quotes that can be manually modified before turned into an order
  • Enable recurring orders


  • Maximum number of products (per server)
  • Maximum products per category (per server)
  • Maximum Ecommerce categories (per server)
  • Cached output data
  • Network Load Balancing
Customer club - Loyalty Points

Customer club - Loyalty Points

  • Award customers with loyalty points when placing orders
  • Create product assortments available with loyalty points
  • Use gift cards to purchase products

Product Information Management (PIM)

Working with Dynamicweb Product Information Management (PIM) means fewer applications, integrations and systems. It is fast and inexpensive to implement and maintain, and comes with both frontend / backend access.



  • Intuitive product overview for enrichment of all product information
  • “Single-source” for inheriting data across variants and language 
  • Group products into different groups / containers 
  • Import / export product data in Excel format 


  • Customizable dashboards with detailed graphical overview
  • Full product search capabilities across all structures and languages
  • Setup email notifications based on individual search criteria
  • Proof (preview) of product content, direct in LIVE ecommerce environment


  • Utilize the integrated CMS and Marketing platform capabilities
  • Open Integrations framework for 3rd party systems and solutions
  • Export product data (images and text) for InDesign etc.
  • Integration API to Product content and Digital assets
Frontend and self-service

Frontend and self-service

  • Self-service for partners to access and download assets
  • Download and convert assets to relevant formats (incl. ICC data)
  • Export product data for catalog systems, Adobe InDesign, Excel etc.
  • Auto-generated PDF data-sheets based on selected product


  • Track enrichment completion of all your products
  • Set different completion rules
  • Restrict publication based on completion
Asset management

Asset management

  • Enrich products with various digital assets
  • Upload images, videos, PDFs, drawings, links, etc.
  • Control how assets are inherited across product categories
IceCat Integration

Integration to online data pools

  • Automatic product updates from online data pools
  • Reduced manual work
  • Integration to IceCat
Channable Integration

Channable integration

  • Reach 2500 channels with Dynamicweb and Channable
  • Amazon, Ebay, Google Shopping, Facebook Shopping, etc.
  • Easy omnichannel management utilizing Dynamicweb PIM
  • Simple product upload utilizing a feed generated in PIM


Drive more traffic, generate leads, create campaigns, and raise conversions through Dynamicwebs comprehensive marketing platform.

Email Marketing & Campaign Automation

Email Marketing & Campaign Automation

  • Page based emails with possibility to reuse content and products
  • Personalized emails
  • Define dynamic segments of recipients as alternative to lists
  • Split test two versions of your email
  • Extended reporting and analytics of links and recipients actions
  • Authorized mail servers like SendGrid to avoid spam trapping
  • Abandoned shopping cart campaigns
  • Send text messages (SMS) to customers and user groups
Search Engine Optimization

Search Engine Optimization

  • Full control of meta data for all pages, products and other content
  • Built in SEO recommendation engine
  • Control URL layout and overwrite names in URL
  • 301 redirect any URL to new location
  • Handle duplicate content with automatic 301’s and canonicals
Split-test Your Content

Split-test Your Content

  • Test different versions of your content and design
  • Improve conversion rates by testing different call to actions
  • Test on 10 different conversion metrics
  • Compare conversions of original and variation
  • Pick winner based on statistical significance or manually
Lead Generation

Lead Generation

  • View visitor statistics sorted by their engagement
  • Get company names (where available) on anonymous visitors
  • See entire visit information like viewed pages, files, downloads etc.
  • Get email notifications if selected companies re-visits your site
  • Send lead information as email to relevant people
  • Get ecommerce information on your leads in the Lead Tool
Product Recommendation

Product Recommendation

  • Automatic gathering of visitor data
  • Use models based on related products and customer behavior
  • Display relevant products to each individual visitor


Deliver an exceptional user experience by using advanced personalization to serve the most relevant content or product to each visitor.

Profiling and Segmentation

Profiling and Segmentation

  • Detect segments based on behavior
  • Detect segments based on 12 different characteristics
  • Assign segmentation points on content


  • Personalize email campaigns
  • Vary content based on detected visitor segment
  • Sort products for segments
  • Show or hide content for specific segments
  • Change layout or design based on segment

Integration Framework

Consistent online experiences, across different channels and different devices, requires data integration and Dynamicweb offers a set of integration capabilities.

Integration Framework

Integration Framework

  • Predefined integration formats for groups, products, users etc.
  • Automatic and predefined field mapping
  • Easy setup of integration jobs
  • Synchronize less changed data like product information
  • Live integration of dynamic data like prices and stock states
  • Windows service to transfer data from external system
  • Extendable data formats
  • Integrate to any data driven system
  • Examples on integration for any given ERP system
  • Examples on integration to Product Information Management (Perfion)
  • Marketing integration to CRM
  • Integration to Active Directory
Data Intergration

Data Intergration

  • Integrate any data
  • Import or export data in various formats like XML, CSV or databases
  • Scheduling of integration jobs
  • Setup pipelines of integration jobs
  • Reporting and email notifications
Other Integration Points

Other Integration Points

  • Consume external RSS feeds
  • Publish any data table to the website
  • Publish data in syndication feeds
  • User synchronization webservice
Shipping and Tax

Shipping and Tax

  • UPS
  • United Postal Service
  • GLS
  • Postnord
  • Avalara
Payment Gateways

Payment Gateways

  • PayPal
  • Authorize.Net
  • Garanti
  • DIBS
  • Buckaroo
  • Epay
  • BBS
  • Ogone
  • Docdata
  • CyberSource
  • QuickPay
  • ChargeLogic
  • Beanstream

Development Platform

Dynamicweb offers a fully flexible and configurable platform that can easily be modified and extended to support your business processes. It is based on .NET technology and can be extended by using Visual Studio to maximize developer productivity.


  • Template driven design with full design freedom
  • Rapid implementation using simple markup
  • Define any numbers of dynamic content placeholders and navigations
  • Free choice of HTML, Razor or XSLT in templates
  • Support for any HTML format, HTML4, XHTML or HTML5


  • Extend or change default behavior using the extensibility framework
  • Subscribe to notifications, create your own providers and extenders
  • Create custom modules
  • 100’s of code templates for Visual Studio (2010, 2012 and 2013)
  • Import and export item contents from the data management interface


  • .NET 4.5 (ASP.NET)
  • IIS 7+ on Windows 2008+
  • SQL-server 2008+
  • Multi browser support (Chrome, Firefox, Safari and IE)

Want more information?

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