Microsoft Dynamics AX eCommerce - Drive B2B and B2C customer experiences with one integrated platform

With Dynamicweb and Microsoft Dynamics AX (Axapta), you can back the data on your website and support B2B and B2C omnichannel with personalized experiences. We provide both live and batch modes to give your customers accurate product information and the ability to shop on any device.

Complete eCommerce capabilities for Dynamics AX

Customer Experience

Customer Experience

• 24/7 real-time self service across all online channels

• Customer-specific catalogs, prices and terms 

• Data-driven personalization for improved cross- and up-selling

Business Process Optimization

Business Process Optimization

• Integration to AX for business logic, product data, ordering etc.

• Self-service for reorder, returns and order history

• Display customer-specific prices and discounts from AX

Growth Drivers

Growth Drivers​

• Operate multiple B2B and B2C stores from one platform

• Multi language, currency, payments and taxes

• Increase revenue with cross- and up-selling

B2B and B2C eCommerce for Dynamics AX


Watch this 2-minute presentation

Start selling and servicing your customers online with a B2B / B2C turnkey ecommerce solution designed to integrate with Dynamics AX.


Time savings for both customers and employees

An integrated eCommerce solution creates symbiosis between Dynamics AX and the B2B or B2C ecommerce site. This saves time while increasing efficiency for both sides of the coin. 

2-minute demo: Dynamicweb's integration framework to AX​

Leverage AX data to personalize online experiences

In addition to exposing product information, we can also show past orders with ability to re-order, allow for RMAs and pay invoices online. 

Download white paper: 7 keys to creating the best online customer experience possible


Manage multiple eCommerce sites in one solution

HD2412 is an international business and needed an ERP integrated ecommerce to streamline their internal workflows. Having Dynamics AX as their ERP, the Dynamicweb Experience Platform was a perfect fit. Today, the enrichment process is more efficient and they handle multiple languages in one system. This has released more time to create valuable content and develop new products to be better suited for the future.

Learn more about the benefits of HD2412's new AX integrated web solution


International expansion and global retail made easy

Meet your customers where they are. Dynamicweb supports your international ecommerce expansion with local currencies, payment providers, VAT/Sales Tax and shipping methods.

F&H of Scandinavia use AX ecommerce for 9 brand sites connected to a single shopping cart


Flexible Dynamics AX and eCommerce integration

Customer trade agreements and business rules are carried over to the ecommerce experience. For example, a credit hold for a customer would not allow them to buy online. 

Watch 2-minute demo: Dynamicweb Integration Framework


Case study: B2B retail with AX integration

KRM, a sales and distribution company owned by Ecco Holding, launch new B2B portal with Dynamics AX integration, 4.000 unique products and 300 retailers from 18 countries.

Reduce manual processes with eCommerce automation

Millarco International A/S got rid of manual processes by integrating Dynamicweb to their ERP system, Dynamics AX. Now, they can focus on creating even more value for their business and their customers.

Read how Millarco succesfully integrated AX with eCommerce​


Intelligent targeting and personalization at scale

Blend on-site behavior with AX transactional data to target customers and personalize experiences. Set it up once, and Dynamicweb can automatically deliver drip email campaigns that are sure to increase sales.

Watch 2-minute demo: Email segmentation in Dynamicweb

Blended Segmentation

Marketing staff has immediate access to both AX transactional data (i.e. sales and purchase orders) as well as behavioral data such as pages visited and items favorited. Combined, marketers can pinpoint users and opportunities.

Download white paper: Drive more sales through integrated ecommerce email marketing


A light footprint with API-first integration

Dynamicweb’s open integration framework has a light footprint inside your AX. Should your AX be down, with the right architecture, your website will continue to fully function.

Watch 2-minute demo: Dynamicweb Integration Framework


Fully-scalable to enterprise-level requirements

Deployments with more than 1,000,000 SKUs and high volume traffic per server are no problem. Dynamicweb is built to scale and based on powerful Microsoft .NET technology.

See the full Feature List to learn more about the Dynamicweb All-in-One Platform

Turnkey B2B/B2C eCommerce for Dynamics AX

Dynamicweb offers a multichannel eCommerce solution fully integrated with your Dynamics AX. It enables you to deliver self-service and consistent shopping experiences across different channels and for different devices.

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