For more than 45 years, WEH has been the leading manufacturer in fluid systems connection technology with a central focus on developing quick connectors and special solutions.


WEH GmbH’s old webshop for B2B commerce ran on an old Magento 1.0 solution – with support running out in this year. Finance & Operations will be implemented for WEH GmbH within the next months which is why a new B2B platform should offer a standard integration component to D365 F&O and streamline existing business logic and processes.

Furthermore, the platform should be configurator ready to enable customers when buying high complexity products.

Dynamicweb as a solution

The solution that WEH found together with Dynamicweb is a two-phased approach. In the first phase, Dynamicweb has implemented a Turnkey B2B eCommerce Platform with an integrated PIM system to get WEH and their customers up running as fast as possible. In a second phase it will then be integrated with one of Dynamicweb's 3rd party configurator partners to offer highly configurable products.

This approach allows for a headstart for WEH and their customers while their F&O and configurator is still worked on.


The finished WEH B2B webshop meets all expectations in terms of design and functionalities. The platform is fully responsive and available in 5 languages to reach customers and partners in an extended market.

The integration with F&O and Dynamicweb PIM has automated many internal processes while ensuring that customers get the correct price from F&O. This saves WEH time and reduces the risk of manual errors.

Overall, the Dynamicweb All-in-One Platform has helped WEH deliver an outstanding customer experience while improving customer acquisition and retention capabilities. WEH now works with a consolidated B2B E-Commerce, PIM and Content Management in one platform which improves internal control, resource allocation and accelerates results.

B2B, CMS, Manufacturing, D365

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