Reshaping e-commerce business in the Philippines

Danish company Dynamicweb has recently appointed Retail Associates, a Philippines based IT consulting firm providing enterprise retail management solutions and services, as its local partner and reseller of its e-commerce solution in the Philippines. Retail Associates will shortly be making the Dynamicweb solution available to Philippine businesses.
Written by Dynamicweb Software on 09.08.2017, 08:00
Reshaping e-commerce business in the Philippines


New partnership between Retail Associates and Dynamicweb

“Retail Associates has been appointed as our partner in the Philippines because of the company’s leading position in the retail and of omni-channels space. Globally we see a huge market potential with all leading retailers wanting to serve their customers in a consistent ways through all channels and touch points. We believe the potential in the Philippines is substantial and we are looking forward to welcoming new customers over there”, said Christian Beer, CEO of Dynamicweb Global).

The Dynamicweb Business Solution is a comprehensive and complete offering for companies ready to rapidly take their business to the next level in terms of Online Marketing, eCommerce and Web Presence.

With Dynamicweb, retailers do not need multiple systems to manage their digital presence. Dynamicweb offers all tools necessary to manage highly responsive websites, web stores, ecommerce, newsletters, social media – all within a single solution. Tightly integrated with the Microsoft Dynamics Platform, the Dynamicweb solution, leverages the already defined business processes to the online audience, offering the needed capabilities for an Omni-channel setup. 

“Omni-channel is the new normal in retailing” said Bo Lundqvist, President & CEO of Retail Associates. “Today’s customers expect a uniform experience across touchpoints – both physical and digital. With Dynamicweb, we are bringing a proven, robust and truly global eCommerce solution to the Philippine market. The All-in-One solution concept, which can include also the back-office ERP Platform and even Stores and POS, represents a new approach to eCommerce that we believe in”, said Lundqvist. 

“Today Digitally connected consumer have raised the bar high when it come to Omni channel Retail experience. True Omni-channel experiences require more than a shopping cart and retail POS and is why Retail Associate and Dynamicweb partnership provides an unique one stop experience to the retail customers in Phillipines” said Puspak Patro CEO Asia pacific, of  Dynamicweb.

"Retail Associates brings a tremendous amount of experience and unique expertise to our growing partner ecosystem. I am excited to see how Dynamicweb’s All-in-One solution translate into digital transformation for Retail Associate clients” says Christian Beer CEO, Dynamicweb A/S. 

Retail Associates and Dynamicweb will jointly launch the solution at the National Retailers Conference & Expo (NRCE) at the SMX Convention Center, August 10-11. The NRCE conference is the biggest event for the Philippine retail industry, drawing together over 800 retailer owners, top-level retail executives, and industry suppliers. This year, the conference is focusing on Future-Proofing Retail. 

About Retail Associates

Retail Associates (formerly Retail Software Associates) is an IT consulting firm engaged in the implementation of omni-channel enterprise retail management solutions. Established in 2006 as an initiative to bring world-class technology – paired with professional consulting services – to Filipino businesses, and retailers in particular. Today, Retail Associates is a recognized brand in retail solutions, after having delivered solutions to a large number of retailers over the years, both Filipino and foreign.

Learn more about Retail Associates at

About Dynamicweb

With headquarters in Denmark, Dynamicweb provides an All-in-One Business Platform that combines Content Management, Ecommerce and Marketing Capabilities to create powerful customer experiences across all channels. With over 200 certified partners across the globe, over 4,000 businesses run more than 12,000 websites in 13 countries on Dynamicweb.