LS eCommerce and Dynamicweb

To cater to various merchant's demands, LS eCommerce offers support for a variety of eCommerce platforms including Dynamicweb.


Watch this session to get to know the Dynamicweb platform and how it integrates to LS Central. 

Learn where to position the Dynamicweb solution, how to embark on a project and see their strong suite of additional components and services - keeping you ahead of the competition.

Key takeaways: 

  • Introduction to Dynamicweb
  • How Dynamicweb integrates to LS Central
  • Live demo of the Dynamicweb solution 
  • How to get started with Dynamicweb

Presenters:

  • Petur Thor Sigurdsson, Product Director LS Retail
  • Brede Bjerke, VP Sales Dynamicweb
  • Nicolai Gosvig, Pre Sales Consultant Dynamicweb
Read the webinar transcript
The integration between LS eCommerce and Dynamicweb


Petur Thor Sigurdsson: Hello everyone, and welcome to today's webinar on LS eCommerce get to know Dynamicweb. My name is Peter Thor Sigurdsson, product director for LS Pay and LS eCommerce here at LS retail, and co-hosting this webinar with me today are two of our good friends from Dynamicweb, Brede Bjerke, VP of Sales, and Nicolai Gosvig, Pre-sales Consultant. During today's webinar, I will start with a brief introduction to LS eCommerce to set the context, and then for the main part, Brede and Nicolai from Dynamicweb will take over and educate us on the Dynamicweb platform. We'll get to know Dynamicweb as a company and how they've been working with LS Retail, we'll see a product demo alongside mentioning a few reference customers, and we'll also then touch on deploying the Dynamicweb solution, or basically how to embark on a project. At the end we will answer your questions that have been submitted during the webinar.


Petur Thor Sigurdsson: With that, let's dive in. If we look at our eCommerce solution, the main objective of LS eCommerce is to support our well known paradigm of unified commerce. LS Central being a key component, the core engine, containing all the data and all the business logic, which can then be used equally on the POS, as well as online on the various supported eCommerce platforms. If there's anything that we have learned during the last year throughout the pandemic, then unified commerce perhaps used to be a nice to have, but is now truly a must have. The shift in consumer behavior is here to stay, and offering eCommerce is now simply a necessity. How is it that we are approaching eCommerce ? The integral part here is to expose the data and the business logic in LS Central to the eCommerce platforms, and that we do via the eCommerce API, a single point of entry for everything eCommerce . This is the API that all the eCommerce solutions leverage, meaning that all eCommerce platforms have equal access to the same data and the same features from LS Central.


Petur Thor Sigurdsson: Therefore, all have the potential to support our pricing and instant schemes, instant transaction posting, real time entry lookups, and various LS Retail based entities such as our loyalty points, gift cards and viewpoints, to name a few. The key part here is that each eCommerce platform that builds an integration to LS eCommerce is completely in control of their respective integration, so each party selects the features they would like to support, defining their own feature set. They then each have their own release cadence and their own roadmaps. This simply means that some integrations are then inherently more feature rich than others, and that is all at the discretion of each respective eCommerce platform. Which platforms are then available? Let's dive in and perhaps do a bit of comparison. The first one that I would like to mention is Magento, the platform we at LS Retail selected for our own in-house solution. Magento comes in two versions, the open source version for the medium-sized and the smaller merchants, and then we have the Adobe Commerce version, which is their enterprise platform. Both of them are very customizable with a huge ecosystem around the platform for various plugins and extensions, and by that I mean payment modules, shipping modules, taxes, etcetera.


Petur Thor Sigurdsson: We at LS Retail have our own development team building the LS Retail extension for Magento, and due to this being internal development, we match the features and the release cadence with LS Central, so one can therefore say that our Magento offering always contains the complete set of eCommerce features available from the LS Central, but we have very quickly and very firmly learned that there isn't a single universal flavor to eCommerce . Merchants do want options, and with this in mind, we have opened up our eCommerce API for all third party eCommerce platforms to consume. We have also formally partnered up with three excellent eCommerce platforms, all in order to be able to offer this needed variety, because these platforms all have their places and they all have their strong suits. If we look at these three platforms and start with Shopify, here we have teamed up with [inaudible 00:05:57], a company specializing in software integrations which have built an integration to the Shopify plus solution, which is basically the enterprise version of Shopify.


Petur Thor Sigurdsson: If we then look at Shopify as a platform, we can assert that Shopify is indeed simple and easy to get up and running, but in return, Shopify can be a bit restricted and does not allow for much customization. Therefore, as a result, not all of the LS eCommerce features can be supported on the Shopify platform. Next in line is Avensia Storefront. Avensia Storefront built on the Episerver platform, which is now known as Optimizely, and they integrate LS Central to its CMS and eCommerce platform. In terms of merchants, Avensia is mainly focusing on the enterprise segment with their storefront solution. This brings us to the main topic of today, Dynamicweb. Dynamicweb have advanced the furthest of our eCommerce partners and are utilizing the most of our eCommerce API. We have an excellent partnership with Dynamicweb where we jointly collaborate on features and plot the way forward, and here, equally to Magento, we have a rich potential to customize the solution. The main strength of Dynamicweb is perhaps that they are so much more than only an eCommerce solution, but rather a platform containing various additional services and components. The objective here today is not for me to educate you on the Dynamicweb platform, for that we have Brede and Nicolai eagerly awaiting, so over to you, Brede and Nicolai.


Brede Bjerke: Thanks all for joining in this webinar today, and thank you very much for the introduction, Petur. Let me just shortly introduce you to my colleague, Nicolai Gosvig. He will do the demo along the way, and he will be a great support in the Q&A session afterwards. Nicolai has been with us for the last couple of years and knows all the details and all the techniques of the platform. Me, myself, I'm heading the sales efforts in Dynamicweb, so I know quite a lot of you guys already. You have met me at the events and so forth. I'm looking more into business than actually IT, so that is my take on it. First of all, just to give you an idea and a historical trip, why LS Retail and Dynamicweb? First of all, I would say that it is a relationship that started in late 2017, and it has along the way evolved into almost a friendship. We are so much in contact with each other, almost on a weekly basis, where we talk about customers, prospects, techniques, road maps, everything that you can imagine.


Brede Bjerke: It's also the case that we actually need each other around the globe, and this is a photo from South Africa in late 2019, and I must admit that having Maria in between me and Magnus, which is Magnus's wife, also made it quite comfortable in being together with her. I think this picture describes very much the relationship that we have today, but why is it that we started working together with LS Retail, or vice versa? Historically, Dynamicweb has been extremely strong in integration cases and these were before the unified commerce times. What we were extremely strong in was B2B. Having today more than 400 customers whom is running on [inaudible 00:10:16], Business Central, and more than 100 customers that integrates on AX or finance and operations, we were strong in verticals like manufacturing, distribution, wholesales. One thing we needed though was the last leg, we needed retail, and we didn't have that retail. What we looked for is a strong retail partner who would think a little bit like us, and one of the things that struck us when we started looking around for co-operation partners, was the similarities of the things that LS Retail say is their own characteristics, as well as our characteristics.


Brede Bjerke: I would say that if we tried to sum up all the bullet points that Magnus and his team is trying to achieve, and what we are trying to achieve at Dynamicweb, we have one common denominator and that is delivering a business suite which makes it easy for customers to have everything at the tip of their hands, having everything centralized in a business suite instead of having a business breed approach. That was the historical reason why we started working together, and we share the same vision as of today. Just to give you a short sum-up of who and what is Dynamicweb, we started in 1999, that means that we have been in the web sphere for the last 21, 22 years. We entered the North American market in 2010. We opened the office in Singapore in 2013, and we made a distribution agreement covering Australia in 2019. I'm proud to say that we more or less cover the whole world today, and we will always be present to you when you start embarking on a project, or you start working together with us as partners. We still need to cover the African continent, but as you can see, we have started painting from south going up north.


Brede Bjerke: If we look a little bit about our target customer, who is suited for Dynamicweb, as mentioned before, manufacturing, distribution and retail is the things or the verticals that we focus on. Does that mean that we cannot cover other businesses? No, it doesn't. Other businesses also use our platform, but communication-wise, and to be very structured and very focused, we are focusing on manufacturing, distribution and retail. All in all, I would say that the denominator of what we are suited for is that we are looking for companies that have a lot of SKUs, meaning stock keeping units, and complexity. Demographics, mid and large sized businesses, not too big, or not too small. Okay, that's quite unfair, what is that? I would say that target customers in Dynamicweb is minimum from 50 employees. That means not small, and I would say that maybe even bigger than 50 employees, but what is more important is that the customers have a dedicated team to work with a digital platform, and that should be approximately 5 to 10 people minimum. In that way, the customers are well suited for Dynamicweb and they can utilize the feature stack of Dynamicweb.


Brede Bjerke: As you can also see, that the ERP stack and the stack that we are focusing on is primarily the dynamics products, meaning business central as of today and finance and operations, and also the previous version being Navision NAV or AS. Let's dive into, what is Dynamicweb from a product point of view? If you look at this picture, at Dynamicweb we believe that eCommerce should not be complex. From that point, we have created a festive suite approach that we call the Dynamicweb eCommerce Suite. Let me take you through the different parts of the platform. In the middle, funnily enough, all of us tech vendors, we place ourselves in the middle, and we do as well, but in the middle you will see the white bricks. The white bricks, that's actually what we deliver in the platform. Dynamicweb started in 1999, building a CMS or a content management system. To translate that into human language, that is the system where you build your websites. Dynamicweb can contain websites in multiple languages, multiple brands, in one and the same installation.


Brede Bjerke: For example, if you as a customer has Adidas but you also distribute Nike, then you can build two websites in two different communication languages, two different colors, shapes and forms, in the CMS. This is where we started. In 2001, we were approached by one of our still biggest customers as of today. Some of you might know the brand name, it's called Weber Grill. It's a barbecue North American brand, Weber Brand. They asked us, is it possible for you guys to show our product catalog online? We are talking back in 2001, and what we did, we started building a product catalog that we could use in our website, too. That was the start of eCommerce , and today I'm happy to say that it's maybe one of the most extensive and feature rich eCommerce platforms globally. It is very mature, and when you're working with eCommerce for almost 20 years, you get quite a distance. In 2011, we added the marketing suite.


Brede Bjerke: The marketing suite is a suite where we have the possibility to deliver personalized messages, either via personalizing content on the website, personalizing the products that we are showing in the product catalog, or sending out automated email marketing campaigns directly from the platform without having to integrate to external system. Just to give you an example, if a customer comes and visits your website, you are using Dynamicweb, and they look at those Adidas shoes, they read about the new Adidas model. What we can then do out of the box in Dynamicweb, is take that information on that user and make sure that we use that to show those Adidas shoes in the top of the product list in the eCommerce part. On the other hand, we can also make some Google ads and let people come to a landing page where they can see those shoes, and then we can start adjusting the content in the website module. All in all, this is something that is possible because we have this all-in-one approach, business suite approach, we don't need to transfer data back and forth between systems.


Brede Bjerke: On the left side, you will see LS Retail. LR Retail is the source of the product information, so we get product information, we get business logic, we do have an approach where we say, let's make the ERP system handle all business logic, and then we use the digital platform to utilize them to show the business logic to the relevant persons in the relevant context on the digital platform. On the right side, you see the channels that we operate with today. Today a channel for us is a website, it's an eCommerce solution, it could be an app on the mobile, but it could also be third party marketplaces such as Amazon, or it could be a channel where you need to make posters for your physical stores, or you need to make flyers, or whatever, that's the channel. This is where the product information management gets into the picture in Dynamicweb. That was added in 2016, and that means that you can work in a structured way using workflows, rights and roles, to enriching your product information so you can deliver consistent product information to all the channels that you need to be present in.


Brede Bjerke: Just to sum up, when choosing your first eCommerce solution, or when you are re-platforming, you roughly have two choices in the approach of your eCommerce strategy. You can build your own eCommerce stack, or you can go with an all-in-one business suite approach. When building your own eCommerce set of technologies and integrating them all, be aware of the Frankenstack. Even though this approach seems very appealing to reasons that you get to choose your point solutions, there are many unforeseen pitfalls, integration, updating and maintaining the solution, and so on. On the other hand, when you have a business suite approach, you should be aware that using Dynamicweb you will get everything in one platform, but not necessarily the best of breed solutions for every particular part of the platform. There's pros and cons on both sides of the line. A last slide before we dive into the demo. Normally, this is how we describe the competition as we see it. I would rather call them peers in the industry because there's a lot of players in the industry. Bear with me that this picture is not necessarily the truth and the whole truth and nothing but the truth, but this is how we need the different peers in the industry. We put ourselves in the right box where we see other all-in-one platforms, where we see players such as Salesforce Episerver, which is now known as Optimizely, set aside for. On the other hand, from the left side, we also need players that are more pure players, such as CMS platforms and eCommerce platforms. One could argue that Magento is bought by Adobe, and they are also moving into the direction to get a full blown CMS system to add it to their text. With this, I will leave the stage to the demo.


Nicolas Gosvig: I'm going to be giving us a platform demo. What this contains is a platform demo or a walk through of the Dynamicweb platform. We're going to be taking a look at the different modules and how it looks and works in practice, and then we're going to take a look at how does Dynamicweb add value to the unified commerce offering that we've discussed a little bit already. We're going to take a look at how to move a couple of products from ERP system into Dynamicweb's PIM, work with the products in the PIM, and publish those products to the eCommerce channel where we can make them available for purchase, and also how we can set up some marketing campaigns with all the data that we have in the platform and all the users we have in the platform. I'm going to jump into my demo now. We're going to start here on the front page of the demo, which is basically a branding site and eCommerce shop put together built with Dynamicweb. We have a front page here for a fashion shop with images, text, there's some products here, all these come directly from LS Retail. At the top, we have some links to the eCommerce part as well. Without further ado, I'm going to jump into the backend of Dynamicweb. We start on the home page where we have different statistics and data from the platform that we can showcase here.


Nicolas Gosvig: Moving a bit further, and you can see here in the left panel, we have all the different modules available in Dynamicweb, the content area, users in eCommerce , PIM and marketing and so forth. We're going to start in the content area. What you see here is the work area for your website. On the top here, we have the different websites available and platform, meaning you can have multiple branding or eCommerce shops in the same platform. If you had Coca-Cola and Pepsi here, you don't need to be working in several different platforms to have different websites available. You can simply select the website you want to work on here. In this panel here below, we have all the different pages available on the site, so on our fashion store we have a front page, products pages, and within the front page you have the different content for your website available here in these columns. The way we work with content at Dynamicweb is through a visual editor, which is a tool that allows you to drag and drop predefined content templates like these onto your website, so I can take this template and drag and drop it onto my website. That will update with this content template. This can also work with more specific columns like text columns and image columns, video columns, and so forth. As an added thing, we have a marketing tab available also, which allows you to easily set up split tabs and allows you to personalize the page with, for instance, banners for specific user segments, and so forth.


Nicolas Gosvig: Moving a bit further, we have a files area. This area basically allows you to store things like images, video, PDFs, and things like this, often files that you may not want to be keeping in your ERP system, and that you would rather keep in a separate file area, so this is the place where you put these kinds of things. We also have a users' area. This is where we store users, like that could be our loyalty club members, for instance, it could be that these loyalty club members come from directly from LS Retail, of course. It could also be users that we are getting into our newsletter group. These would come directly from the Dynamicweb platform, and it could also be employee groups that are working within the platform. If we take a look, a user here, could be this one, for instance, there's a bunch of fields available out of the box here, and a lot of them have to do with personal information, address, and things like this. These are fields that we can get directly from LS Retail if we have the information there. We can, of course, also extend to get new fields that we could collect directly from the user that we get from LS Retail.


Nicolas Gosvig: Moving a bit further, we have the eCommerce area. Most importantly, we can showcase different statistics that are mainly eCommerce oriented that you see on the page here. We can also see our product catalog here, and very often the product catalog will be a direct mirror of the catalog that you have in your ERP system, like LS Retail, so normally, the catalog here will just be a mirror that is structured by whatever catalog you have in your ERP system with the products in here. If you take a look, you can look in here, in the men's area and the t-shirts area, where you can then find your products, click on them and find all of the information that we're integrating directly from LS Retail. Other thing is that we can look at our different orders, so Dynamicweb allows you to purchase products in different ways, so that could be a regular order, it can be a quote, recurring order or RMA. You can also look at things like what are people's favorites lists, do we have loyalty points and vouchers running, and so forth. This area offers different features and functionalities, depending on what kind of features the customer wants to utilize from LS, and which kinds of features you want to utilize from the Dynamicweb platform.


Nicolas Gosvig: Moving a bit further, we have the PIM area also. PIM stands for product information management. I'm not going to dive too much into detail just yet, we'll take a look in just a second how it is working. I'll expand a bit on this later. Lastly, we have the marketing area, a great tool for utilizing things like e-mail marketing, personalization, and getting insights on the performance of the platform in here, and combining these tools with the data we have on our users. The question now is, how does this platform specifically add value to the unified commerce offering that LS Retail has, and trying to explain this and see how it works in action. We're going to start in LS. What I would like to start from is, the journey starts here in LS, and to showcase this, I've created two products, a cool t-shirt and an even cooler t-shirt. What we're going to take a look at is how can we work a bit with these products, get them into our PIM system, publish them to different channels, and make them available for purchase, and also create some marketing campaigns around the user information that we have.


Nicolas Gosvig: I've cheated a little bit, I've already done the integration. If we dive into our PIM system, we'll find these two t-shirts in our structure. Within my PIM system I have a warehouse for my LS Retail products, and again, this structure, like in eCommerce , can more or less be defined by the structure you have in your ERP system, or a bit differently depending on what kind of products and categories that you have. Basically, to find my t-shirts, I can locate them in my men's t shirts folder, and here you have my two products. Like I said, I've already integrated them, and we get a lot of data from LS that I've enriched there. Part of the PIM system is figuring out how do I structure the products that I want to work with, depending on where I have products. That could be in ERP, it could be Excel files, things like that, and how do I set up some rules regarding the kind of data I want to enrich them with. In this case, I've enriched these three products to 100 percent, depending on the fields I've set as rules that I want to enrich them with. This then enables me to essentially publish these products to my different channels.


Nicolas Gosvig: I can select these two products, save publish channels, and now because of this all-in-one platform that we've already talked about a little bit, I cannot only publish these two products to my eCommerce channel, in my men's t-shirts area, but I can also publish them to, for instance, Amazon or to a print catalog. This is a huge deal because with just the one integration to LS I am essentially able to get my products from LS, enrich them in the PIM system according to all these different rules I have, and then export them to all these different channels with just the one integration. That really takes away a lot of complexity in managing your products. I'll do this, save and close, and that's basically it. Now the products are published in my web store and I can then take a look at them in the front end. In the front end, I can then find my products here in the men's t-shirts area, and here in the product list, we find my two t-shirts. We can also search for them with, that could be the search tool, it could be the filtering options we have available, and this is again where all the data that we have in our products becomes important, so the more different information we can enrich our products with, the easier it will also be to find them in the front end. I can take my t-shirt here, and on the products page we also have a lot of information on the t-shirts.


Nicolas Gosvig: Here we're presented with things like a description, specification, prices, and different stock levels, and all our different stores, and so forth. This is a mix of mirroring the information that we have in LS, price and stock level and basic information like name, description and number will normally be something that we fetch directly from LS and simply mirror, so we don't touch that information at all, and then enriching with more information like the specifications here, for instance, what fabric type, lifestyle, and so forth, is this product. You can see this is a combination of base data which we're getting LS Retail, and then we're complementing with more complex data that we can enrich in PIM the system. From here you can purchase the product and the order will go directly back to LS where you can work on it there, and even send it to VPUS and the individual store that you've selected for the checkout. We support many different payment and shipping providers as well.


Nicolas Gosvig: Instead of showcasing you something I'm sure that you are fairly familiar with already, I'll try and take a look at some of the different marketing tools we have available in the platform. Diving back into the back end of Dynamicweb, and in our users' area, I want to work with what we call smart searches. A smart search is a way for us to segment users according to the data that we have in the platform, and because it's an all-in-one platform, we get a lot of information about what our users are doing on the website, what they're doing in the eCommerce part, and also a lot of information from LS due to the strong integration we have there. That means I can, for instance, segment our users based on how many points do they need to reach the next club level, has the user bought a t-shirt, but maybe not a pair of pants, or something like that?


Nicolas Gosvig: The way we set these rules up is basically as a smart search. I can create a new rule in here that allows me to then segment, for instance, user information, could be user name, geography, country, and so forth. I can segment based on their behavior on our website, so have they viewed a product or bought a specific product, how many loyalty points do they have, and have they placed an order in the last 30 days, or custom fields like things we can get directly from LS Retail. What is their club or club level? How many points do they need to reach the next one? Do they have any perks?


Nicolas Gosvig: With the marketing tools, we can also segment based on their behavior in our marketing campaigns. I can even segment based on whether or not a specific user has received or opened an e-mail, and things like this. I can also combine these rules so that, for instance, you start combining offline data with online data, meaning that you can segment around a user who has been shopping on the web store, maybe added something for click and collect, and in the individual physical store they may have even added another item to the purchase. Based on this, you can then start sending vouchers and thank you mails. You can also be a bit proactive and say that if we know that we have information on our users, like when is their birthday, then you can start sending them different kinds of marketing campaigns.


Nicolas Gosvig: How does it work? We have a few different rules here. If I go into my marketing area and the e-mail marketing tab, I can set up both different campaigns and I can automate them and set up flows and different kinds of things. We'll look at, for instance, the next club campaign level here, I have a draft ready to go, and if I edit this one I can set my different user segments that I want to hit, that could be with our different user groups, so newsletter group or loyalty club members, but of course, also our smart search campaigns. For instance, how close is a specific user segment to reaching the next club level, or other kinds of rules that I want to segment for my e-mail marketing campaigns with. From here, I can add an e-mail preview. This is just an example of what an e-mail could look like, with different pictures and text and images, and then I can either send the email now, or I can schedule a send. In this way, you can have pretty complex e-mail marketing campaigns running on a scheduled basis where it will send as soon as a new user becomes part of this marketing group that we have running. You don't need to be setting up and sending these e-mails all the time. They will run by themselves, according to when we find that a user is now applicable within the user group.


Nicolas Gosvig: Some points to consider. Why choose Dynamicweb? It really fits into this whole unified commerce offering that we're talking a bit about, because with Dynamicweb you get just the one system for you websites or brands, your eCommerce solutions, and that's not just your web store. That's also Amazon and print catalogs and things like this. With the one integration, you can get your products into all these different channels, utilizing the product information management tool in Dynamicweb. From then you can also set up all these different powerful marketing campaigns that we've talked a little bit about. Really, the core unified commerce thing here is the one integration that you need between LS Central and Dynamicweb, and again, this allows you to combine offline and online data to really deliver powerful marketing campaigns. It also enables the customer in the end to save on complexity by reducing the amount of integrations while delivering on this unified commerce offering.


Brede Bjerke: Let me see if I can get to switch the slides here. Thank you very much, Nicolai, for sharing the presentation with us, the demo with us. Just to give you a brief overview on what is the current LS eCommerce API support that the integration from Dynamicweb covers. I will not dive into details on this one, but I can tell you that the support and the roadmap that we are looking into right now, we are looking into LS Central 18, and we are looking to add even more features to the marketing part so we can start changing marketing data from one solution to another. That will be a very big topic for us going forward.


Brede Bjerke: I will just show you a couple of slides more, and pretty fast because we are running a little bit out of time here. Just to give you a some kind of ideas on who are using Dynamicweb as is, and what types of customers are using Dynamicweb LS Retail connected. We were so lucky that a couple of years ago we had Lego in Iceland starting to use Dynamicweb. It is made by our good Icelandic partner, Advania, who's also an LS Retail partner. What they made is a fully unified commerce solution. It covers a lot of products and a lot of themes, and they have both click and collect, you can get it sent to you, you can pick it up at the pick up points, and so on, so a solution that I'm proud of. I know that Advania is very proud of that solution as well. Go and have a look at it, go and play with it a little bit. It's fully open and it's a nice experience.


Brede Bjerke: Another solution that is relatively new is a hypermarket in Cyprus made by our good partner in Cyprus, NexTech, that started out as a full product information management project where they started to take all their thousands and thousands of products in different categories and organized them in the product information management tool, and then they added the eCommerce next to the solution. Today, it also runs a fully automated recommendation engine, so when people revisit our website, or the website, they will get recommended products that suits into their behavior from previous visits.


Brede Bjerke: A couple of other LS Retail cases, in South Africa, a couple of weeks ago our partner Braintree went live with ARC Stores. They sell beauty products, an impressing solution. I think that you should go and have a look at that one, selling everything from Hugo Boss to DKNY, everything from creams to scents, a very impressive solution. One of the things that makes this very special is that they have got a lot of variance on the different products. Our first solution, Croata, selling very exclusive ties, a company originating from out of Croatia. It's a fashion store, also maybe go and buy a tie. They actually make ties with gold thread, so it's quite decent and quite impressive. Holland & Barrett is from Cyprus as well, and Storcash is a B2B solution selling to restaurants and other stores in Norway that is being implemented as we speak.


Brede Bjerke: Just to finish up and to give you some advice, whether you are a customer or you are a partner of ours, or to be a partner of ours, I would say that the key here to become successful, eCommerce is not just eCommerce . eCommerce is not simple. eCommerce is actually complex because it requires both a front end where you have a lot of feelings and emotion, how should it look and which features and functionality should we have there? Then you have on the other side a lot of business logic that has to meet each other. Making sure that you follow a process, whether it should look like this, or it should look like something else, is not that important, but it's extremely important that you are clear on making sure that we actually have a process, and that we follow different steps. what I'm trying to say here is that aligning expectations before you start the project is everything.


Brede Bjerke: Making sure that we qualify the customer, giving them some kind of ballpark estimation, also for you as a customer to get an idea on what costs are we looking into, and what size of project are we looking into, we can start by making a simple draft of what we call a ballpark estimation. In this way, both partner, us and customer, we align expectations in terms of size. When we get a little bit further down the line and we start to go more into deep dive, understanding specifications, things like that, and we have to make an actual quote, then make sure that you cover all the tricky areas of implementing the eCommerce solution. Delivering after that is key. Don't ever embark on a project unless you have described it quite detailed. Every project that we are involved in starts with a solution description where we wireframe the full solution, making sure that everybody is aligned, that, yes, the front page should look like this, yes, this is how we should filter product, yes, this is how the different pricing rules should apply, things like that, making sure that we can deliver on expectations, making sure to guide the customer, making sure to guide everyone along the way.


Brede Bjerke: At the end of the day, it's only a question about meeting expectations and delivering good projects. That's how we all win. Of course, if you are a customer and you are trying to think about, okay, should I embark on a Dynamicweb project, you should also know that we are right behind our partners. We do have partner processes. We do have a programs that our partners follow. We have certification programs, training programs, and even we also deliver peers that sit next to our partners when they start to embark on a Dynamicweb project, because eCommerce is not just eCommerce . eCommerce is much more than eCommerce . That concludes the presentation, Petur. I guess it's into a Q&A.


Petur Thor Sigurdsson: Yes, thank you, Brede. Thank you for this excellent overview, both of you, Brede and Nicolai. Before we head into the Q&A, one point to close it off. For those of you who are familiar with LS Retail, you know that this is the time of the year when we are looking forward to meeting all of you at our annual connection conference, but as it is, we still cannot meet in person. Therefore, what we've done is we have launched the Connection 2021 video series where Magnus Norddahl, our CEO, presents the road ahead and how LS Retail technology keeps businesses ahead and in control. Shortly, coming up will be the second part of the video series where Dadi Kárason, our CTO, will share our roadmap and our plans for our solutions, where the role of eCommerce has simply never been greater. I encourage you to visit lsretail.com and watch the video series, and to see how our recent development all comes together to deliver unified commerce infused by intelligence, inside the evergreen train, and controlled by the action huv. On behalf of a LS Retail and Dynamicweb, thank you very much for joining us today, and have a great rest of your day. Bye-bye.


Brede Bjerke: Thank you all.