B2B Ecommerce – pop-up demand generation, the do’s and don’ts
Pop-ups are a proven leadgen activity within B2C – but the potential for B2B business is not to be dismissed!
Pop-ups can be a very effective strategy in your B2B e-commerce demand generation. Sleeknote and Dynamicweb share their knowledge on how to enable B2B businesses to utilize pop-ups to generate new leads and grow their B2B e-commerce. Mogens Møller from Sleeknote presents insights from real-life B2B customer cases and gives you concrete tips to create effective pop-ups. You’ll get AHA-experiences and inspiration on how to get started with pop-ups as leadgen activity in your marketing - or to get more value out of the ones you already have on your website.
From this webinar you will take away:
- Why pop-ups are a great idea to use in your B2B e-commerce
- How to get most out of pop-ups
- What did other B2B business do to succeed with pop-ups
- 5 examples of B2B lead generation pop-ups, do’s, and don’ts
|Eric Jan C. van Putten
VP of Marketing
CEO & Co-founder
Say goodbye to annoying popups. When Sleeknote was founded, there were several lead generation tools on the market. But few, if any, gave savvy e-commerce marketers the flexibility to engage their site visitors on their terms.
We like to think we changed that.
Sleeknote has everything you need to grow your email list, promote popular products, turn visitors into buyers, and reduce cart abandonment.
With our advanced targeting options, you’ll always show the right popups, to the right visitors, at the right time.
Eric Jan C. van Putten: Through the webinar about B2B e-commerce pop-up demand generation, the do's and don'ts today we have our guest Mogens Møller CEO of sleeknote, taking us through how pop-ups can be applied to drive demand generation for your B2B and e-commerce success. I'm Eric Jan van Putten your webinar host and the VP of marketing of the dynamicweb.
Dynamicweb is a cloud-based digital experience platform through which we enable our customers to deliver better digital customer experiences and to scale e-commerce success through our content management, e-commerce digital marketing and product information management solutions. I've been in the B2B marketing and e-commerce industry for approximately 15 years.
And I'm a big supporter of having pop-ups apply correctly to any B2B online environment. And on that note, Mogens, the stage is yours.
Mogens Møller: Thank you so much, Eric. And the, yeah, as you just said, we will talk about popups today. Pop up for B2B e-commerce. Just very shortly about me and sleeknote. My name is Mogens Møller. I'm CEO and co-founder of sleeknote.
What wedo in stigma is that we help online stores getting more intelligent and personalized pop-ups on their websites. So that they can get more email subscribers and in general increased sales Yes. So let's get started. This is the agenda today. I'll start talking about pop-up best practices.
So we got a lot of best practices across all our customers in sleeknote. And then afterwards I will present a kind of, I would say. Idea catalog. So I just brought on a lot of B2B pop-up use cases. So probably there'll be a lot of them. You're already seen maybe some of them that is irrelevant for you, but hopefully also some that, might give you some inspiration and maybe you haven't seen before, and that might get you.
And I give you an idea on how to use pop-ups in better ways on your website. So some of them are about increasing sales. Some of them are about getting more email subscribers, and then a lot of them are. About different stuff, helping your visitors, getting more people to like your own LinkedIn, to reach out to your customer success team, stuff like that.
And then in the end, we will have a short offer for you. And then we will answer all your questions. So if you have any questions to what we present for you here today, please just write them in the chat. Maybe we'll answer some of them throughout the presentation. But probably we'll answer at least our stick around to answer all of your questions in the end.
Those that I can actually answer. Yeah. So just feel free to write questions. You can do it both in Danish or in English. I'll try and answer them in English, but if you feel more comfortable writing them danish, that's also great. Okay, so let's kick it off. Pop up best practices with a lot of data, we got around 2000 customers in a sleeknote in 53 countries.
So it is based on all these customers and the data that they have first pop up best practice. If you will start using pop-ups if you're using pop-ups in general, no matter if it's on in sleek node or in another platform. Show an image in your pop-up we see across our customers that the conversion rates are typically a lot higher.
When you show an image and an image doesn't have to be like a boring placement. It just, at the left side of your popup, it could also be like, And the image where you integrate the content in that image, for example, here, where it's a cleaning company. So in general, we see almost double conversion rates.
When people on our customers are showing images in the pop-ups. When we look at when to show our pop-ups we found that there are different triggers. For example, you can trigger a pop-up after X amount of seconds, you can trigger it after scrolling down, or when people are trying to exit your website.
But if you're using a time trigger and we see across our customers at the sweet spot here, that the highest conversions are at eight seconds. So if you don't know where to start or when to show your pop-up. Showing off the eight seconds might be a good start. Of course, you need to test it out on your own site, do some AB testing.
But again, if you just want to start out eight seconds is a great start. If you want to show your popups based on scroll and that will show some different cases throughout the presentation here on, on where you can show both based on scroll and time triggered popups. But if you want to show it on scroll, the sweet spot here is around.
38%. So when people have scrolled down 38% on your website, I guess the reason here is because if you show it too fast, people will just close it and won't see the content. If you show it too late, people won't get back to get down to it. So around 36, 37, 38% is a good place. Countdown timer is and the feature that we have where you can put a timer in your pop-up.
So this could be that you have an offer that ends in nine hours and 20 minutes. And what was seen in general is the conversion rates on. Popups with countdown, timers are much higher than those without. So in general, I really definitely think you should test it out, test this out, especially here before black Friday, or there's a lot of great use cases in general, we see conversions at around 8% when customers are using countdown timers.
And and if they are not using it is around three, three to 4%. When we look at input fields are really interesting in general. Because. Back in the days, I worked a lot on conversion optimization for online stores before I founded sleeknote. And we always had this thesis, or we always had this hypothesis that if you put more input fields in a form, no matter what form it was, you decrease the conversion rate.
But actually what we see across our customers is that if they have. One input field, they convert around 3.2%. If you add another one, you actually increase the conversion rate a bit. And then if you add a third one, it really decreases a lot down to 1% here. So I would say assume that the conversion rate is about the same.
If you have one or two input fields. So don't be afraid of asking for both name and email. But really be careful if you want to ask for a third or fourth or fifth thing in your pop-up. So we saw this data for around, I think, around a year ago. And then we began to develop something new so that we could handle this or approach this data.
And that is, we still want one, our customers, oftentimes customers will want to get more data on that email subscribers, but it's not great that you see these big increases. Decreases. So we made something that we called multiple step campaigns. This means that you can collect email or collect permission data in several steps.
For example, you can ask for email in the first step, and then in the next step, we save that in the first step. And then in the next step, you can ask about the visitors name, interests gender sip code, whatever it might be that you need in your email platform. And across our customers, we see that we get a round, a 76%.
Or actually we exactly 76% across our customers of those who complete the first step, they also complete the next step. So 76%, that is a lot more than what you just saw before when the conversion rate decreased from three around three to around 1%. So I guess the reason why this works is when people get in a kind of positive loop they have always said yes to one thing, and it's easiest to say yes to another thing.
So really consider if you want more data on your email subscribers in general, consider asking for these information in several steps. Yes. Just a quick example of a multi-step up here is this a Danish website called a puls the name email, then they actually asked for the gender and then in the next step they ask for interests and it works very well.
Great. So that was a few best practices. And now we'll go into the use cases, pop up use cases. And actually I've tried, we can see who is participating in this or who actually who signed up for the webinar and I've actually found some examples from some of your websites because a lot of you are using pop-ups in great ways.
And then an example from other of our customers. So there's, as I said before, there's a lot of examples here. And I'll run through them pretty quickly. So hopefully you'll just get some inspiration and get some ideas on how you can use pop-ups in, in new ways that will actually benefit your business.
So to begin with. Don't know which one to choose, read our guide here. This is one of my favorite use cases. And this is actually an example from your one of you guys. Maybe you are participating here and you're following here. But in this case, they are the website here is selling some kind of training, some kind of exercise equipment.
And this. That probably is pretty hard to figure out which one to choose. They are all pretty expensive, but, and it's, maybe it's a bit hard to see what the differences, so what they show here is they show a pop up. When you scroll down the website where it says, I'm sorry, it's in Danish, but I can try and translate.
If you are, you're in doubt of which one of these these products to choose reap this guides and you will get help in finding the right product. This is a really good way of helping visitors website. And this works across industries. This works. If you're selling, this is fitness equipment, but it also, I've seen it work very well if you sell it.
Cause I'm washing machines. If you sell some, a hardware, if you sell, it could be pillows. It could be, a lot of products where people, you know, where they need some kind of guidance or help and find the right product. And another case here I do need help in finding the right bed click on this link and you'll get the guide.
So guiding, give us to through pop ups is a great use case. So still hot to the side. Another case that I saw here on one of your websites as well. If it's still hard to decide. At some websites, it can make sense for you to show that people can order a sample. So if you have an and a sample of your product this is also a great use case of a pop-up to send them to your sample form, or you can show a form in the specific popup.
And then before you leave, tested out for free, this is actually the same fitness is a website that just show before when you're about to leave this website. And move the mouse out of the browser. They say here you leave, you can remember that you can test this product out seven days free. If you don't like it, you can just return it and the full amount, try it out today for free and click here.
So again, I think it's a good way of engaging people and to hopefully push them a bit and nudge them to placing an order here. Another example, this is actually from our own website. It's not a B2B e-commerce, but it's still B2B though. We're sharing this this box when people are leaving our pricing page or if they are on the pricing page.
And and they are trying to leave that one appear a image with me appears where ask if they have any questions about the prices. And this also works very well. So just asking you, it's just, if they have any questions makes a lot of sense. Then getting email subscribers are still valuable and here are a few evergreen, so I'll just go quickly through a few ones here.
Okay. It is pretty basic actually. But still works. Because they work is, it's not an argument not to show them. So I'll just show them better quickly because they are actually pretty effective discounts. This is also one of the participants here showing this counts with a countdown timer as is still a very great use case of popups and can get a lot of email subscribers.
If you can make feel. Make people feel special that also works pretty well. Get your VIP discount coat, join our VIP email lists and get access to our spring sale before anyone else also is a campaign that can definitely generate a lot of email subscribers. Another very basic one here, get more out of your training or get more out of whatever you're selling.
You'll get the best offers and the best tips. And so your email and subscribe here. Content upgrade is another great use case. So if you can bundle or put your information about some kind of subject in a PDF, for example then you can get email subscribers through that.
For example, here you, they have made six keys to a successful real estate investment, and then people can can put in their name and phone number and email, and then they'll get the guide right away. If they subscribe to the email here. And then the last one, we love free stuff. So if you are able to give some free stuff away it's also a great way in general to get more email subscribers.
So that was a quick, that was some very quick and basic ones. So I'll just pass it over to you. And now, Eric, can you can you join again here?
Yeah, no, absolutely. Thank you. Bye. Some great examples there. And I really like how you combined a B2C B2B e-commerce and also apply some elements of non e-commerce.
I'm quite a big fan of the ability to use pop-ups to generate email addresses, to bring those customers back in at a later stage, because if you take, an average, the non e-commerce websites has a bounce rate of anything between 60 and 80%. If you are able to take websites for campaigns, even into consideration numbers can go as high as 90% or actually the high nineties on e-commerce environments.
You have shopping cart abandonment, we're talking an average of 70% shopping cart, abandoned abandonment. And I think that if you are able to get the email address and start a personalized, bring back. Nurture flow based on personalized on what's the person has shown as behavior on the websites while they might've shown interest too, but not actually were able to convert.
I think that is enabling to actually bring extra revenue that could generate maybe a couple extra percentage of conversions. Imagine how much. Bottom line result that can actually bring the ability to set up workflows between your website, your e-commerce environment and your email automation solution is something that, of course either needs to be on the same platform, or you need to have it integrated quite intensely to make all this possible.
But the ability to gather these email addresses through a solution, like the popup examples that you've just shown can make a huge difference to your bottom line results. But I also believe because I have the luck of working with several pop-ups solutions in the 10, 15 years I've been doing this.
And I also noticed that they're certainly not all the same. Can you maybe actually show a little bit more on what the sleeknote platform allows you to do? Because I've seen it before and there are things, there are some really smart elements to it.
Sure. I would love to do that. And thanks for your insights here, Eric.
Let's take a look at the, a bit more, some of the bit more personalized features. But I think is interesting, especially here in the 2020 where it's not just about showing one pop-up to everyone, but actually showing more personalized popups. One example here, something that we made in signal quite recently is we made an integration with Google tag manager.
So if you're using Google tag manager, which many websites are then you're actually able to trigger your popups based on the information that you put in the data layer in Google tag manager. So probably yeah. Getting information about, what are people adding and adding to the card. It could be product name, price product category, stuff like this.
And then we actually take that data and put into our platform which is something that we call sleeknots, site data. So a few examples here what some of our customers are using this for, this is an example from a wine dealer. And in this case, the customer have a low amount in the basket or the visitor have a lower amount of the basket, so they are saying, wait finish your order today and participate in the competition and win one out of 24 bottles of wine . The competition ends in nine hours and 20 minutes, and then the cultural action. Finish your order now. So this might make sense in this case where it's a low amount in the co in the basket.
And then if it's a high amount in basket they say the poem looks similar, but they say something else. You wait, finish your order today and get a free bottle of wine that offer ends in nine hours and 10 minutes, 20 minutes. Yes, please give me my free bottle of wine. So this is an example where you can begin to customize your mentor personalize instead of just giving something away for free.
Like I mentioned earlier on, in this case, you will only give away something for free. If you have someone that is, that are about to hopefully will buy or mega big. The purchase on your website and this case, they about to leave the website. So we really want to give them this to encourage them to finish the order.
Another example here and where we also are using sleeknotesite data with this Google tag manager integration. In this case, people have put a kitchen aid machine in the cart and they also, again, they are about to leave the website, then we're saying, wait we would like to give you 5% off on this specific product.
So you can just add, you can just use this discount code and and put it in the checkout flow and you'll get 5% off. So another example of showing a bit more personalized, a bit more intelligent pop-ups on your website. And another case here where this is actually flunked from a block from our own block.
And I know that a lot of B2B websites are putting a lot of energy in writing content in general. So to really help the visitors in which product to choose. So in this case we're showing a picture of the person who has read or who have made this blog post. So it's personalized based on that.
So it's only. We only made one pop-up, but it's just taking the image directly from, based on who has made this blog post. So that's a bit more personalized there. And then we have made this multi-step campaign. So in the first step we just asking for the email address and in the next step we are asking, which kind of.
Industry the visitors from, so for us, it's relevant. If they work in e-commerce or it's an agency or SAS business on whatever it might be. And I guess for you guys it also could make sense to know, if they are, could be where they're from in the country could be, their agenda could be, all sorts of things.
Yes. And now the use case, and again, I'll just, this is going a bit quickly, but it's just because I want to show a lot of different use cases. So you hopefully get some ideas. If you sell internationally, let the system know about shipping currency, delivery time, et cetera, et cetera. Few months ago I did a huge research where I tested usability tested with eye-tracking some of 25 of the biggest online stores in the world.
This was in a, another content kind of experiment. But when I did these tests, I figured I found out something about popups as well. And that is when I did it with Danish people and they tested websites from international websites. And when we us Danes we visited these websites where we can see they were not Danish websites.
We really liked it when websites, those websites mentioned. You are from Denmark. We can see you're from Denmark. Notice that, the shipping is free if you order above this amount, or this is another case where it's a, pop-up when entering Nordstrom we shipped to Denmark, a few things to know prices and payments.
I show in the dkr international shipping costs are based on your items, blah, blah, blah. So the information that is relevant. When I visit this website from Denmark. So if you are a Danish website and you are selling to, let's say Germany or Norway, then welcome your visitors from that country. And you can do that with our geo-targeting features in sleeknote.
So you can say only show this pop up if people are visiting my website from Norway. And this is actually another example from one of our customers. I think it's a travel agency. They're just writing. Heck dear dear Norwegian people welcome to our website and this is what it means when you're visiting our website.
I can just saw an example last week. I should have brought a screenshot here, but the owners of this store, they are they took an image of themselves with flax Norwegian flags in the one pop-up and then Swedish faxing. Another pop-up saying, when it comes to our website, We are from Denmark, but we really we really appreciate visiting us.
And this is what it means when you are shopping at our website. And this is the shipping price. This is the shipping time, et cetera, et cetera. All right. It's pretty soon black Friday and of course black Friday is a great way or to black Friday. We have a lot of great use cases as well. And this is the typical one.
Probably you will have a lot of visitors on your website. The weeks up to black Friday and on a lot of websites that conversion rates are pretty low because people are waiting for black Friday. So take advantage of this. So instead of just leaving the website, make sure you get them on your email list.
I would actually say, when I do these usability tests, I do them regularly. And when I do them at around October, November, this is the only time when I hear people say, I want to subscribe to the newsletter. So this is actually a time where they want to subscribe to your newsletter. So you really need to take advantage of that and make sure to get them on your list so you can send them offers when it's black week or a black Friday depending on how you are planning your black Friday campaigns.
And of course when it is by a Friday, again, make sure that you let everyone know what black Friday means on your website. On some websites, it's, 50% off everything or 20% off on other websites. It's more, 10% of these product categories, but it's very important that you show, and this is actually a case also way I encourage you to be intrusive.
Normally we advise people to do non-intrusive popups, but on black Friday, be very intrusive and show a pop-up to everyone where you explain what black Friday means for them on your website. And then of course put a countdown timer on it as well. So you work a bit with this these urgency mechanisms.
Now the use case that makes lot of sense. I really love this also on B2B websites. So probably people are in a state where they need your help. Oftentimes. Scheduling campaign scheduling your popups will, could make a lot of sense for you. This is an example, one of our customers. When they, when the visitors are visiting on the website, within opening hours, they are saying, talk to an expert now, need help picking the right equipment.
And then just a quick very big place here with with a phone number. And then when it's outside of the opening hours, they are instead asking them to put in their phone number and writing a message so they can give them a call the day after. This is pretty quickly to set up and signal. You can just set up these repeating time periods where you can say, show this from Monday to Friday from eight to four, and then show thumps something else when it's from four to eight and it's in the evening and in the night.
So another way of showing a bit more intelligent, a bit more personalized pop-ups. Another example here, this is actually one of your websites. When I browse through them. I really liked this case as well. Want to talk, speak to our experts in Denmark, into your email and phone number for a free and immediate call back in 30 seconds.
So this is really great way of helping visitors on a B2B website and then enter the the phone number and call me now great way of using slide ins in this case. Yes. Going forward. Two more use cases. I'll just check the time here. It looks great. So maybe that's another way.
Eric Jan C. van Putten: Plenty of time, please continue. I think there's some real good to accomplish here.
Mogens Møller: Sounds good, Eric. So get valuable insights from your visitors through surveys. So surveys is also a great way of using pop-ups in general. I'm a big fan of surveys. Personally. I do them both to our our employees and signal, but also to our customers, but also on our website actually.
So if you have a survey, if you want to get some insights from the visitors, you can use pop ups to nudge them to that survey. This is an example, when people have entered an order on your website I love to personally, I love to hear about, how did people find out. About us, if it's on our website and also, how was the shopping experience?
So you can also use it to NPS. And then the thing I would always encourage you to have is a free text field. So if there's anything you can improve on, maybe ask them, what was the reason that you almost did not place an order on the website? So was there any obstacles, anything that you can do differently?
And by showing this on the success step. So after people have placed the order, you're not losing anything. So you're not interrupting them in the sales process, they have made the order. Now you can just, ask them what can we do better? And so you can use that to improve your website in general.
Yeah, just another example here. And, it's this kind of the same idea, but just to sign in another way also, now this is also on the success step or in the when people have made the order. Yes. Going further here. Two more use cases. This is actually also one of the newer things, at least in our platform.
And that is showing product recommendations. I guess a lot of you have are using these product recommendation engines. That could be a clerk Raptor. Hello retail rich relevance. There, there are a lot of these great tools. And we in sleeknote, we've actually made integrations to some of these tools.
So if you're using cloak and hello retail, we have a direct integration with them so that you can show progress commendations directly through your popups. So in this case, and this is a B2C website but it works as well on B2B in this case. They are showing a little sliding down here in the bottom where they're showing best sellers right now in this category.
So how I would use this, if you have a content page, if you have a page where you describe your the category or the product, or giving some information about your products, then normally what makes sense to try and forward them to. The specific products. So those they can actually buy on your website and you can do that through these progress foundation integrations that we have made.
Yes. And of course you can design this in civil ways. You can also, instead of having as a slide in, you can have when people that are trying to leave the website again. Yeah. And you can also guide them to finding whatever this is a, an example where they are finding some accessories for the order that they just made.
Yes, more B2B use cases. I guess a lot of you are maybe still making a catalog. It is something that is alive still. If you are doing that. I really like this case. It's actually also one of your websites. I hope it's okay. I use screenshots from your websites here. But you can see down here in the right bottom There's a really great designed pop-up where you can click on that and then it will show a way to order the newest catalog from this website.
Another use case. I haven't seen this that often, but also this is on one of your websites. Follow us on LinkedIn and see our weekly stories like this London calling part of underground connectivity. So if it's important for you that you get people to follow you on LinkedIn, this might also be a way to do that through pop-ups and slides.
And then I'll say here in the end, remember always to customize your design or at least use images. As I said before, popups with images are just converting much better than popups without actually we see this 83, 83% improvement on our customers when they're using images. So images can be used in hundreds of different ways.
If you think it's a bit hard to set up, or if you think it's, you're not that creative, you can always reach out to us if you're using sleeknote and we will love to help you set it up help you give you some inspiration, but also actually do the work for you. If you are in a hurry or, you're too busy.
But if you're using also yet another provider, remember to use images in your pop-ups and then in the end Okay, but is it intuitive to work with a, this is actually Eric's idea. He said, when we schedule this, remember to show a bit from your platform, I'm not normally doing that, but just very short.
So if you haven't used Sleeknote before, you can see here how it works. So we've got this pretty simple editor where you can customize it. What, however you want, you can move around with the images. You can change the text, you can. Remove or add new tax. You can add new input fields. If you want, you can add countdown timers, you can add product recommendations.
You can customize it exactly how you want. You can then afterwards you go into a rule engine, you select it. How the public should be triggered. And then you go into our targeting options where you can show pop-ups based on, if it's a new visitor returning Mr. If they are coming from a specific source, if they have visited their website X amount of times, if they are, geo-targeting based so that you can target.
One specific message. If people are coming from Copenhagen or if people are coming from Germany or whatever it might be, you can even do it in based on HTML elements of cookies. That data from Google tag manager, there are so many ways of showing more intelligent popups than just one. So everyone with the same message.
So hope that makes sense. And also,
Eric Jan C. van Putten: To breaking it on that one as well, mowers, because indeed I did ask when we prepped this webinar to briefly take a look at it, because it's my experience with pop-up solutions, the power and ease of use that you are able to apply with. Sleeknote is certainly something.
Very strong and at the same time, very accessible. So if you're not in the system every day, this is still very usable. It might be in, so I think it's really cool how we've not only design it with a, what is what you get that in there, but also the power of the personalization engine behind it, the rule engine.
So really cool.
Mogens Møller: I'm really happy to hear that. And of course, I guess if you ask any founder of whatever software they have, they'll, they will say, it's really intuitive. It's really user friendly. And of course I see that as well. But for me it's actually more than just something I try to say.
I, as I said before, before I founded sleeknote, I worked within usability, so I helped. Software SAS companies, I help online stores in improving their websites, making them more user friendly. And now I'm, one of the co-founders and the CEO of this company. So I'm actually going into our platform and testing it every single month.
So doing my own usability tests of the platform, finding small details that I want to tweak and do more user friendly, because it just means so much to me personally. So I guess I really liked it. I for me, it's really important that it's user friendly. And then now throughout the years, we've also built all these new features.
So now it's also like a huge rule engine behind what you're able to do so much that is not something I can take the honor off that is more of my CTO and our developing team. But definitely now it's good. I could combinations between usability and also the very hefty rule engine.
We can do all of this intelligence. And actually you can also do the campaigns based on machine learning so that we figure out what's the most optimal time to show the pop-ups on your website. All right, cool. So I think we are approaching the end of the webinar here. I hope that you have a few questions so that we can ask them afterwards, but just before we end quick offer for you who have seen this so far, if you want to test out sleeknote normally we have a seven day free trial.
But today I want to offer you or give you a month free use of sleeknote. And we will also set up the first three pop-ups together with you. If you want to get started on using popups, there's there's no reason not to do it right now. We will give it away for free. And we'll actually set the pop-ups up together with you.
So just email and then I will love to, to help you set it up. Yes. And questions. I have no idea. I can't see the chat from my windows out. Maybe I'll just escape this one and just to see if there is any kind of.
Eric Jan C. van Putten: There are some questions and people won't be able to see that because g to webinar, filters that out.
But we've got a fun one from Simona. I think it's actually quite in line with your offer. It is if we want to use sleeknote, but we don't have the time to set it up. Can you help us manage campaigns?
Mogens Møller: Sure. Sure. That's a good question. I, and I think maybe I mentioned it here in the end, but she might have asked the question a bit earlier on, so yes, we are doing that.
It's actually a pretty new thing for us. Back in the days we. When we have customers and they want to use slick note, it's, it's fine. But if they wanted more, we could only say, we cannot help with that because we are only a software business, but then we actually saw some of our customers were churned because of that.
So they, they said, okay, we don't want to use sleeknote because we, you cannot help me. So because of that, we actually built a new department in sleeknote. Now we call it customer or sorry, managed solution. And in many solution, we now have a team of four people that are working solely and only on helping our existing customers in making better campaigns, making better pop-ups.
So we actually have a team of four experts that are, doing pop-ups. Every single day for our customers. So if once I'm not even, I should, I'm not even the one who should do this webinar because they know so much more than I do about all these use cases. But but if you want help on, on, on that, just reach out and I'll love to, to, connect you with my colleagues there.
Eric Jan C. van Putten: Very cool. Then let me see, because we got quite a lot of questions flowing in Yeah, a related question I, to, to, to the early one is, can you let us know more about how you get the data you need from customers? What's time and resource is needed from the customer question by Connor.
Mogens Møller: So where we get the information from the customer, I guess the question is about, how we do these.
Pop-ups more intelligently. What we do today is for example we have this Google tag manager integration there. We have a lot of information that we can trigger popups based on. But also we save the information. When people enter the website, we save the information on where they have where they've visited the website from we save information about, their.
There location. We say that in cookies. And I guess right now people are really interested in cookies in general, and we have made these three level of cookies. So we have the necessary cookies that are at when people, if people are only expecting that then we are not able to track their location, but we are still able to show.
Great. Pop-ups for them. If they accept everything, then we can do all this magical stuff about showing really intelligent popups based on their behavior. So we are getting it from different sources, but we're getting it from the website. People are putting a checking code on the website.
So when we get a customer, they are putting on their website and through that tracking code, we are getting information about the visitor. So it's from that tranquil and it's from Google tag manager. If you set this site data campaign up, I hope it makes sense. I'm a bit unsecure what the question was exactly.
But I hope it makes sense. I
Eric Jan C. van Putten: think it does. Cover it and otherwise we're happy to take an answer later, or actually we take it later by email. That said we also got the nine quite interested in this one as well. A question by Lars. How do you work with conflicting content on customer websites?
For example, if you have a Chat module as well.
Mogens Møller: Yeah, that's a good question. How we do it normally is that we position it in another place. So if you have a chat, for example, I think oftentimes it's down in the right corner. Then you position your signal campaigns, for example, in the other corner or in a, in, in the center of your websites.
So I think it's about not showing it the same place. Then we have made. Do a lot of our customers are showing different popups to different visitors and in can be a bit confusing if you have a lot of active popups at the same time, and to make sure that they are not showing at the same time, we have made an order system so that you put an order on your different popups.
So you say, okay, this is the most important one. This gets the highest order. If people have seen this up close to this, then show this one. And then if people have exited this, pop-up then show this one instead. So you can set up and order through your pop-up. So you're making sure that you're not interrupting your visitors too much.
You can also set a rule that you will have a maximum amount of pop-ups at, let's say two in total, so that you are not showing if you have, let's say an order of 10 different popups, you make sure that you're only showing two per visit. So we have a lot of settings there where you can make sure that you're not conflicting.
And then we also have these position positioning options so that you make sure that you are not showing it. On top of, for example, a chat window. And then I think also I, all, I know a lot of our customers are also using pop-ups where they trigger it on, for example, links. So if they click on a link, they trigger the pop-up based on that.
And then we are not conflicting at all. But definitely when we are these kind of overlays and make sure to not positioning at the same place as your, for example, your chat software.
Eric Jan C. van Putten: Yeah. I was curious about that one as well, because jet bots are so often part of the digital environment.
These days that adding an extra pop up could be a challenge. But I think with the right kind of rules and positioning, I think that should absolutely be possible. Thank you. This one might be a little bit on the fly, but Sarah is asking us if we have any examples of what type of popups work for the
Mogens Møller: financial institutes.
That's interesting. So with financial institutes if I understand it correctly, it could be a bank. So if it's a bank I'll say in general, I would look at what is the most wanted action that you want from your visitors. So what do you want your business to do on your website? It might be that they read some content.
It might be that they, write their name and email so that you have a, an a and an advisor that called them afterwards or reach out to them, or it might be that you get them into, I don't know, a web bank. I would say that the question it depends on what is the action that you want people to take.
And that is often when you have that action defined, then you can begin to look at, for example, what sleeknote can do, because we are the. The best way to use legal is to get people to do the action that you want, because oftentimes if you want people to, get in contact with you and you only have a link in the menu in the top where you have a contact link, then probably not that many customers would go there.
I just have a quick example from last night. Guess some Danish people are watching this. So we have this Danish football team called FC Midtjylland and who is just a qualified for the champions league and I'm not that big a football fan, but now since , which is very close to where I live, I in champions league, I want to watch these football games.
So we don't have a TB, a plan at home. We're just watching, streaming it live. So I needed to go and figure this out on something called viaplay and on their website. I couldn't figure out what the pricing plans of how they worked. So I was actually about to leave the website, but then they showed, do you need help in finding the right pricing plan?
Do you need help figure out what's the difference on these? And that was yeah, exactly. I was just about to, okay. Forget this. Football's not that important for me to just leave this website. I only had two minutes or so, but then Oh, okay. Email me or call me tomorrow at the office and then we can take it from there.
And then, today at around 10 o'clock, they called me and I ordered a subscription on viaplay, hu. Which is about 500 things crowns. So I, that was just a case of, for them, the action was to order a. Plan for this subscription on TV subscriptions. And it just, because of that, pop-up unfortunately there was not a stickier customer.
I thought they showed another pop-up. And it just worked very well. So again, figuring out what the action is that you want people to take and then encourage them to, show these pop-ups at the right moment, because probably if you just have a contact link, people won't use that. Because it can, they can be busy off hundreds of reasons.
And then to nurture them into taking this action just makes love sense.
Eric Jan C. van Putten: Cool answer and great example as well. We got a couple of more questions. Let me see. I think there's one, this might be a tough one. By Antoinette, can you give us ideas as to how to use pop-ups
Mogens Møller: within apps?
Wow. Interesting to be honest, that's not a, an area where I got a lot of experience. And also we you cannot use sleeknote for it. We don't have an integration in apps but probably you will be able to use something else. But so to be honest I don't have knowledge about that. But but I think in general it, it can make sense if you've got something that you want people to take an action on within an app.
Showing a pop-up or showing a little, it might be the, the sticky bars and stuff that you can also put in your website, but the sticky bars and apps, at least for me, when I have using an app and I'm about to take an action. That makes great sense. But to be honest, I don't have a lot of experience, so I won't just, make something up here.
I don't think that makes sense. So I'm really sorry. I'm not the right one to answer this.
Eric Jan C. van Putten: That worst moments. I think it was a, it's a good question. And it's also an honest answer as well. Because I can imagine there are some specific technologies and rules needed for that kind of application.
Mogens Møller: using, sorry. I think the software you're using to build the apps probably have something built in where you can also encourage your those using the app to, to take action on something. So I will look that way and maybe ask them if they have some best practices and great use cases.
Eric Jan C. van Putten: Yep. Cool. Thank you. We are now running through the questions. Maybe one more and might also be a tough one is let me double check that one. Sorry,
Mogens Møller: is about that.
Eric Jan C. van Putten: Sorry, is that if you are using the sleeknote solution, does it allow you to get tips along the way to basically see best practices when building.
Pop-ups so is the solution basically that you are ensure it's that you're not staring into tough challenges so that you're applying best practices?
Mogens Møller: Yeah, that's a really good question. And I will love to say that we are, guiding the visitor against our editor through best practices all the way.
Right now, today in our heads, we don't. We do have some best practices and we have on our roadmap, which is something that we will implement pretty soon that when you enter a new, when you add a new element, when you enter a headline, we'll actually show a sidebar of inspiration and ideas on, how could you phrase this?
When you are now making a popup where you want to get more email subscribers. So we do have a lot of content today. If you go to our slash blog, we do have a lot of content on how to make great pop-ups. We do a lot of webinars like this one as well, but we haven't been that good at integrated into the platform yet.
But it will come very soon. And the person who was asking this, if you want specific, best practices or inspiration for your website, just again, reach out to me and we will talk it through and we will, we have this actually this whole catalog of different ideas and examples.
So just reach out. We gotta love the content. We're just not that good in using it in our platform yet, but it will come soon.
Eric Jan C. van Putten: Really good. I think that is covering all questions. If we might have missed one, we will follow up by email. That might take us a day or so, but we will come back to you.
That said we will also follow up with the slide deck and the recording of this webinars so that you have some time to go through it at a later stage. And with that moment, any last words from your side,
Mogens Møller: I'll just say, thank you so much for all of you who who saw this and follow this. I hope that you got some inspiration on how to use it on your B2B e-commerce sites.
It is definitely, there's definitely a lot of great use cases also for B2B. So I hope it makes sense. And again, reach out if you've got any further questions. If I haven't answered correctly here on the chat, or if you want to elaborate, I want, you want me to elaborate? Just reach out. I would love to help.
Eric Jan C. van Putten: Thank you very much. It was a real pleasure. I'm sure. Actually I took some notes. We are going to apply soon as well, so thank you very much. I'm sure that we will connect again in the near future. Thank you very much. And to all on the call as well. Thank you until next time.