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Integrated Email Marketing part 4 - Retain and drive loyalty through a customer club

Written by Dynamicweb Software on 21.03.2017, 08:00

Current customers on average spend 67% more than new customers. That means that a simple 5% improvement in customer rete...

Integrated Email Marketing part 3 - Activate abandoned shopping carts to improve sales

Written by Dynamicweb Software on 14.03.2017, 08:00

There are several email marketing experts discussing the possible reasons and motives for why shopping carts are abandon...

Integrated Email Marketing part 2 - Pros of personalize content and vouchers for improved customer retention

Written by Dynamicweb Software on 07.03.2017, 08:00

Personalized emails are capable of increasing transaction rates and revenue per email six times higher than non-personal...

Integrated Email Marketing part 1 - Stand alone or integrate

Written by Dynamicweb Software on 28.02.2017, 08:00

Email may be one of the oldest digital marketing channels still in use, growing out of the early internet. It has endure...

B2B Lead Generation part 2 - How to use lead generation in your sales process

Written by Dynamicweb Software on 07.02.2017, 08:00

The question remains whether a lead generated by a lead tool is actually considered a sales qualified lead and what bene...

B2B Lead Generation part 1 - What is lead generation?

Written by Dynamicweb Software on 31.01.2017, 08:00

When a visitor enters the website, the identification process starts by using two different approaches, “call to action”...

The new potential in B2B Ecommerce part 4 - Make complex selling easier with product configuration

Written by Dynamicweb Software on 24.01.2017, 08:00

Online configurators are at the center of the customization trend because it offers the potential to increase revenue an...

The new potential in B2B Ecommerce part 3 - Empower your B2B customers with self-service

Written by Dynamicweb Software on 17.01.2017, 08:00

The self-service comes from integrating your website with your backend systems such as your ERP and CRM. The live integr...

These 3 Metrics Tell You If Your B2B Content Marketing Is A Success

Written by Dynamicweb Software on 11.01.2017, 08:00

Right off the bat, we will tell you that website traffic isn’t one of the three most important metrics for successful co...

The new potential in B2B Ecommerce part 2 - Optimize and expand your distribution channels

Written by Dynamicweb Software on 10.01.2017, 08:00

The traditional distribution channels have become more fragmented, which has introduced new ways of doing business.