New digital insights and inspiration

In this blog, we ask: What is your story? That simple question represents a huge marketing oversight for many B2B compan...

Product configuration allows for customer self-service, reduced workloads for your team, and even greater assurance for ...

Help the consumer help themselves. Quality self-service is an admirable goal for both businesses and customers, but it’s...

How to target and appeal to your customers as individuals, despite being part of a diverse group with unique interests, ...

How to target and appeal to your customers as individuals, despite being part of a diverse group with unique interests. ...

Sometimes “one-size-fits-all” works. A poncho, for instance. On the other hand, like many B2B products, the B2B market i...

In today’s world, it’s the internet that’s always running. 24/7. We’re always connected, and if businesses want to captu...

There are a lot of innovations out there, but which ideas get implemented (and how they get implemented) depends on your...

Site navigation is an important and overlooked aspect of e-commerce. You want your customers to know how to find the pro...

Learn how to maximize web self-service for your e-business.