Why Product Information Management is a Multichannel Marketer’s Best Friend

Do you ever wonder what it feels like to be a juggler at the circus? Dont think about it, because in the world of ecommerce, a Product Information Management solution (or PIM) does the juggling for you.
Written by Dynamicweb Software on 29.09.2015, 08:00
Why Product Information Management is a Multichannel Marketer’s Best Friend

 

Do you ever wonder what it feels like to be a juggler at the circus? First you have to keep three balls in the air. Next, some clown (literally) throws you a bowling pin. Before you know it, you’re juggling nine flaming pitchforks while balancing on the back of an elephant. In the world of ecommerce, a Product Information Management solution (or PIM) does the juggling for you.

When you’re a one or two person marketing team trying to handle a multichannel ecommerce strategy, it might feel like juggling fiery pitchforks. Small marketing teams are often expected to update multiple channels, including mobile, desktop, brochures, newsletters, print, etc., with great copy and rich imagery as fast as possible. Those are a lot of balls to keep in the air. Fortunately, Product Information Management makes marketing across multiple channels much easier.

Product Information possibilities

Product Information Management empowers marketers to create and update their product information in a single system and then distribute that content to each different channel. Reusing product data saves hours of manual input. Product descriptions, product attributes (such as color, material, or feature sets,) high-resolution images, and even video are all aspects of product information that no longer have to be duplicated when you have a PIM system.

For marketing on your website, you want to have rich product descriptions that tell a story to your potential customer. Your online visitors also want to see vivid images that paint a picture for who you are as a brand and how your products represent real solutions. On the other hand, your logistics systems may only require the barebones physical characteristics of your products. Product Information Management parses product information from a single source and distributes to the appropriate channels.

Multichannel marketers especially appreciate Product Information Management as an efficient way to share the most up-to-date product data between online and print. That’s why Dynamicweb integrates with Perfion’s PIM solution. Perfion even uses built-in plugins for InDesign, a standard for both desktop publishing and print layouts. Whether you prefer brochures, leaflets, or newsletters, Perfion instantly provides your most up-to-date product info just as it does for your website.

Integration is already a cornerstone of successful ecommerce. With integration between your Enterprise Resource Planning (ERP) and your ecommerce solutions, you open up many avenues for customer self-service and a greatly improved customer experience. Adding your Product Information Management to the integrated family further streamlines your business, saving even more time and money.

When using these systems, the objective for your business is to save time and money. To make tasks easier and faster. With Product Information Management together with ecommerce, your marketing team is no longer required to become expert jugglers. And they won’t get the urge to run away and join the circus.