The Effects of AI on the Ecommerce Industry
Ecommerce is here to stay. This industry is taking advantage of new and growing technology, including artificial intelligence. Artificial intelligence or AI is making inroads to practically every industry out there. It is expected to grow into a $118.6 billion industry by 2025.
Some of the ways AI has touched ecommerce may already be familiar to you. Others are emerging. Keep an eye on these trends and consider how AI can influence your business for the better.
Personalizing Customer Experience
Artificial intelligence, combined with machine learning, means you can customize your website and its ecommerce offerings for your customers without having to lift a finger. Machine learning works to understand each customer based on their interactions with your website, your mobile apps, emails, and so on. AI then works to implement that learning. When customers visit your site, your site will present personalized, targeted information, such as recommended products.
With this personalized experience, customers tend to feel more like brands know them. They can also spend less time searching for the products they need, which makes it easier for them to make purchases. Add in personalized discounts and product lists via enterprise resource planning or product information management, and you have the perfect setup to keep every customer happy.
Chatbots in Ecommerce
If you have wandered around the internet at all lately, you have likely encountered a chatbot. An unobtrusive but helpful pop-up box, these are common AI programs located on all kinds of websites. They feature a text box, and sometimes an image, through which the AI program asks customers what they’re looking for or how it can help.
In an ecommerce context, AI chatbots can be programmed to answer common customer questions, help direct buyers to the right department or product, compare product information, and answer questions about functionalities like payment or checkout. An AI chatbot is a simple program but a great example of how AI can save your company time while improving customer experience.
You may remember when voice assistants like Siri and Alexa were novel. Now they’re a standard part of many people’s daily lives. Powered by AI, these voice assistants are now turning up in ecommerce platforms.
Instead of having to use a keyboard and mouse or the screen of a smartphone to make a purchase, shoppers can direct their voice assistant, through a device like Amazon’s Alexa or Google Assistant, to not only find a product but also to order and pay for it. People want to shop like this because it’s fast, efficient, hands-free, and easy to manage while multitasking. Ecommerce sites will need to continue to look at how they can accommodate voice-powered buying in the future.
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