Multi-Channel Publishing part 1 - Benefits from Multi-Channel publishing
Online business is a numbers game. Each consumer is only going to buy from one shop out of thousands, meaning that only one company will benefit from that specific order. Companies are therefore in need of the best possible and most efficient use of the various online distribution channels, in order to exceed the competitors in the continuous struggle to gain more customers.
As a result, multi-channel publishing has become more and more critical. You need to distribute your content and products through many different channels and across many platforms in order to maximize sales and to extend your customer reach. It can be complex and demanding process without the proper platform, but the benefits will definitely be worth the effort:
- Get more attention and increase your sales by publishing your content through many different channels, which will generate more customers and reinforce brand recognition.
- Let customers to interact by enabling them to use their favourite channel when interacting with your business.
- Gain more touch points allowing you to collect more data. This data can help you develop a better understanding of where your promotions work best and measure your success.
- Maintain brand consistency as you manage your brand reputation through different channels and across many platforms.
The above-mentioned benefits are some of the most important, but multi-channel publishing can support various business scenarios.
This blog post will give you a more detailed introduction to multi-channel publishing. It will introduce different channels and use scenarios where companies can benefit from multi-channel publishing, all combined with a detailed introduction to Googles Merchant Center.