Features to Look for in Your Next Ecommerce Platform
Choosing the right ecommerce platform takes your business from basic to booming. To find the right platform, consider things from the perspective of a shopper and from your own experience as part of a business trying to turn a profit. A good ecommerce platform suits both. It will provide a strong customer experience alongside the technology and strategies to drive growth and ensure you stay competitive.
It’s possible to find a system that encompasses all the good things customers want alongside the technology, price point, and support you need. Keep an eye out for the following features while you’re shopping for platforms. Then you will know you’re on the right track for an ecommerce platform that works for your business.
Easy to Use Payment and Checkout
Shoppers are looking for something easier and faster than using a brick and mortar store. Keep them interested in your business by making payment and checkout as smooth as possible.
A self-service function is especially compelling for customers who need to manage reordering or returns, or to access their order history. This is especially the case for B2B sales, where time is of the essence. Similarly, any product personalization you can do via the ecommerce platform helps save your clients time as they navigate your site to find what they need.
Metrics and Reporting
You should be tracking and using ecommerce data to inform everything from inventory to marketing to how you manage repeat clients. Your ecommerce platform should offer metrics and reporting to make the most of that data. ERP integration takes it one step further, allowing your business to track and report on ecommerce data as one part of the wider business.
Customers want to shop from any device, at any time, and many of them do. If you are not investing in an ecommerce platform that supports mobile optimization, you are going to miss out on sales. According to Pew Research, more than half of American online shoppers have bought something using a cellphone.
With publishing and support for all devices, your shoppers are easily able to access anything they want and need from any device. Your business should experience improved sales and greater reach.
Scalability and Flexibility
Look for an ecommerce platform that grows and shifts with you. For instance, our ecommerce platform lets you operate multiple stores, both B2B and B2C, from one platform. This offers you the flexibility you need to reach various audiences as your company evolves.
Watch for features like multi-language and currency support, cloud-based tech for scalability, and integration or add-on modules to improve the system without having to start from scratch.
Dynamicweb’s ecommerce platform has all of these features and more. We’re happy to answer any questions or show you a tailored demo so you can see our system for yourself. Email us at firstname.lastname@example.org.