Ecommerce Design Trends You Need to Know in 2022Written by Dynamicweb on 16.04.2022, 00:00
For eCommerce sites, the customer experience is even more important than the price of your products. In fact, customers are willing to pay up to 30% more for a superior buying experience.
At the baseline, customers need fast load times, simple navigation tools, secure payment processing, and a responsive design that is compatible on all devices.
In order to compete on the battlegrounds of customer experience, you have to stay ahead of your competitors and keep up with the latest eCommerce design trends and innovations.
Read on to learn 7 eCommerce design trends you can use to make your brand stand out in 2022.
1. Navigation Front and Center
We are accustomed to seeing navigational menus positioned out of the way, either in the header, footer, or on the side. One of the popular eCommerce design trends 2022 is to let the navigation menus take center stage. The centralized menus transform navigation into a visual attraction and engagement experience. Customers can easily find what they are looking for, and dive deeper into the brand’s message.
2. Unconventional Layouts
Website layouts organize the hierarchy of information and play a great role in how the customer perceives the site, and whether or not they’re compelled to take action. Website layouts can also push creative boundaries to tell a brand’s story. An eCommerce design trend in 2022 involves adopting unconventional, creative layouts with features like infinite scrolling, multidirectional scrolling, interactive videos, animated photos, and other engaging features. Surprising and innovative layouts that appropriately exemplify brands can elongate user engagement times, increase brand retention, and boost conversion rates.
3. Merging the Physical and Digital Worlds
In 2020, brick and mortar businesses had to evolve to transact with customers online and expedite in-person shopping experiences. Even with the slow return to normal, the blurred boundaries between physical and digital interactions are likely here to stay. With this eCommerce trend, businesses leverage mobile location data to allow customers to check product availability at nearby stores and place orders to pick up.
4. Voice-Activated User Interfaces
To further enhance the level of convenience users experience with your eCommerce site, integrate a voice-activated search engine. AI technology can provide visitors with personalized and efficient shopping experiences that leverage automated voice commands and searches. To adopt this eCommerce design trend, your eCommerce user experience (UX) design needs to include a voice user interface (UI) and be optimized for voice search.
5. Dynamic Animations
The upcoming eCommerce design trends feature creative and exciting animations, particularly for transitions between web pages. Animations can be used to create immersive customer experiences, highlight product details, inspire new perspectives, and entice users to spend more time with the brand.
6. Strong Typography
For 2022, bold, fresh typography is transforming words from copy and into graphic elements. Depending on the specific elements, the result can suit many different styles ranging from minimalist to maximalist. In hero sections and landing pages, some designers are opting to use text exclusively and omit photos and illustrations. This strategy places the emphasis on style and content while creating a bit of mystery that entices visitors to explore beyond the homepage.
7. No/Low Code
No/low code solutions are rising in popularity and growing into a movement because they offer speed, independence, and accessibility. For businesses, no/low code platforms empower multiple teams to create web assets for the company. This opens up opportunities for innovation and experimentation, while improving operational efficiency and outcomes. To learn all about low code/no code definition, comparison, and use cases, read this article.
Stay on Top of the Trends with Dynamicweb
Dynamicweb Swift delivers a ready-to-launch storefront with standard and 100% customizable design templates built on best practices that range from designs for the product pages,, to front and backend UI and UX and to the latest Google Lighthouse best practices for performance and accessibility!
Web and eCommerce projects can be lengthy, complex, and challenging endeavors. The no/low code approach makes it fast and easy to build both B2C and B2B eCommerce sites using configuration and often times no coding. Get ready to take off the shelf what is readily available, customize modules and designs when needed to build the website that you want in less time, lower costs, and reduce risk. Your website visitors will not get frustrated by bad performance, but focus on your content and your products.
Swift is built on the Dynamicweb eCommerce Suite so you’ll receive all the benefits of combining all your systems in one solution. Run your entire digital world from one flexible, extendable platform.
Dynamicweb offers standard pre-configured integrations with Microsoft Dynamics ERP, and our Marketplace is filled with integration add-ons. If other integrations are needed, Dynamicweb has a well-documented, open API and an easy-to-extend framework.
Through the Dynamicweb Content Management System, eCommerce, Product Information Management and Digital Marketing solutions you have the full benefit from a best-of-suite approach that will give you the tools to offer each visitor, prospect and existing customer the best product & brand experience possible.
More than 4,000+ brands worldwide trust Dynamicweb with digital solutions. Our customers include leading brands like Lego Wear, Unilever, Winnebago, L’Oréal, Flying Tiger, Toyota, and Europcar. Built on Dynamicweb, these customers are empowered to gain lifelong customer relations, increase revenue and grow their brands.
To transform your online store with the latest eCommerce design trends, contact Dynamicweb today.