Google Tag Manager

Google Tag Manager is a tool that can be used to manage and deploy marketing tags on your website solution, without having to modify the code.

Summary


Google Tag Manager is a tool that can be used to manage and deploy marketing tags on your website solution, without having to modify the code. In Rapido, we have implemented the code snippets for Google Tag Manager custom events, for example supporting Enhanced Ecommerce.

You can add different tags using the events and thereby retrieve useful user behavior when customers are visiting their websites.

All this retrieved information can then be presented visually using Google Analytics.

Description


Here’s a very simple example of how Google Tag Manager works. Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager.

Google Tag Manager becomes very handy when you have lots of tags to manage because all of the code is stored in one place.

Features


What can you track in Google Tag Manager? E.g.:

✔️ Events (link clicks, PDF downloads, add to cart click, remove from cart click)

✔️ Scroll tracking

✔️ Form abandonment

✔️ Shopping cart abandonment

✔️ Video views tracking

✔️ All exit link clicks

... and more

Analytics & Insights
Type
Analytics & Insights
Provider
Dynamicweb
Supported
Yes
Price
Free
Documentation
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