Google Tag Manager is a tool that can be used to manage and deploy marketing tags on your website solution, without having to modify the code. In Rapido, we have implemented the code snippets for Google Tag Manager custom events, for example supporting Enhanced Ecommerce.
You can add different tags using the events and thereby retrieve useful user behavior when customers are visiting their websites.
All this retrieved information can then be presented visually using Google Analytics.
Here’s a very simple example of how Google Tag Manager works. Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager.
Google Tag Manager becomes very handy when you have lots of tags to manage because all of the code is stored in one place.