The Facebook pixel is an analytic tool that you can use to measure the effectiveness of your advertising by understanding the actions that people perform on your website.
Once you set up the Facebook pixel, the pixel is triggered when someone acts on your website. For instance, adding an item to your shopping cart or making a purchase. The pixel receives these actions, which you can see on your Facebook pixels page in Event Manager (on Facebook). Additionally, you have the opportunity to reach out to these customers again through future Facebook ads.
✔️ Make sure your ads are shown to the right people Find new customers or people who have visited a specific page or taken a desired action on your website.
✔️ Increase the sale Create an automated bidding strategy to reach the people most likely to perform the desired action, e.g. make a purchase.
✔️ Measure the results of your ads Understand the impact of your ads better by measuring what happens when people see them.