Amazon is a huge global player when it comes to ecommerce – and a fantastic opportunity for growth! With an integration to Amazon Marketplace you can reach millions of customers you would not otherwise have access to.
The way PIM is meant to be used, products are placed in a warehouse and then gradually enriched while progressing through one or more workflows. At some point the product is then deemed ready for publication – perhaps based on channel-specific completeness rules – and published to one or more channels. The contents of each channel are then included in feeds, which are either actively or passively pushed to an endpoint (e.g. Amazon.)