The eCommerce solution that understands your industry

Excellent eCommerce Suite for wholesale 

Wholesalers are facing a constant battle against the external changes that influence the industry such as new market entrants, channel diversification, and changing customer expectations. To meet the emerging demands, you need features such as custom reporting, omnichannel ordering, and full visibility into your product inventory.  

Dynamicweb integrates with your existing systems, offering flexible solutions that provide a frictionless buying experience with the right insights to deliver quotes and personalized offers.


Discover the Dynamicweb eCommerce Suite that accelerates digital commerce capabilities empowering you to deliver a superior customer experience with greater profitability. We identified the top features in wholesale: 

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Impersonation for B2B customers
Sometimes your product catalog is either complex and/or extensive and you need to be able to support your customer in their purchase. For that, we have the ‘impersonation’ function that enables you to pre-fill the shopping cart for the customer so they have exactly what they need. Which they can check and purchase when they are ready too. Offering the best of both worlds; on- and offline!

Customer-specific pricing
An ERP-integrated eCommerce solution empowers you to display custom prices and inventory in real-time and provide easy access to product data. Remove all complexity by using your ERP as the single source of truth and experience the ease of delivering personalized offers based on CRM and ERP available data.

Control of product data
To deliver easy-to-find, rich and accurate product data is extremely important. You MUST enable your customers to quickly and efficiently find what they need. That means you need to take control of your product information.

True B2B Commerce Cloud
Focus on your core business knowing that your solution is always running. Deploying your eCommerce solution in the Dynamicweb Cloud is the best and most reliable way to optimize your uptime.


Wholesalers Success Stories 

Mai Herold
Marketing Manager, Færch A/S

"In less than four months, we had an eCommerce Suite solution that covers one B2B and three B2C shops. Moreover, we are now able to present related products, if a product is out of stock, to the customers. This has increased the possibility of purchase significantly.” 

Gasa Group
B2B NAV webshop with 6 languages 

Gasa Group got a NAV integrated B2B webshop and self-service portal, which has proven to strengthen their position in the European market. This has resulted in a shock increase in sales, which is being supported by new efficient up-selling functions -  such as customer-specific assortments and personalized product promotion.

HC Cargo
B2B eCommerce with AX integration

HC Cargo launched a stong and comprehensive B2B eCommerce solution that collects necessary data and systems combined in one place. This made their digital transformation more efficient and acellerated their online business. So far, the solution has generated 20 % increase in online growth and 58 % online purchase rate.


Dynamicweb was listed in Forrester's report "Now Tech: Product Information Management, Q1 2020 - Forrester’s Overview Of 22 PIM Providers." 


Dynamicweb was awarded 1st place as the best eCommerce platform at the eCommerce Germany Awards, eCommerce Expo Berlin! 

Gartner Peer Insights on Apr 12, 2021

"[Dynamicweb is] one of the best One packet solution to your digital, content and PIM solutions. It has the great features and awesome digital customer experience, it provides the scalability and cloud based offerings." 


Wholesalers are experiencing intense disruption. As consumer behavior and expectations shift, B2B eCommerce leaders must rethink their approach to selling online and focus on creating tailored digital experiences that will set them up for long-term success. 

At Dynamicweb, we, in close collaboration with our +300 partners, enable wholesalers to deliver better digital customer experiences and to scale eCommerce success through our cloud-based eCommerce Suite with industry-specific features such as: 

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Unique product recommendation

Drive awareness and increase sales by delivering dynamic data-driven product recommendations, cross- and upsells to new and existing customers. For instance, you can utilize the built-in promotions and customer data. Having all your CRM, ERP and PIM data combined in one platform enables you to automate and target your messages, content and deals to every unique visitor and/or customer of yours.  

Dynamicweb's eCommerce Suite offers built-in PIM to streamline and automate internal workflows and processes. Managing your product data has never been easier. 

Customer-specific services

Deliver a superior customer experience by providing transparency and easy-to-use customer services, such as customer portals with personalized pricing, invoices, shipment status, on- and offline order history. You can even empower your customers to create order templates to easily add recurring orders straight into their shopping carts.

With integration to your ERP, deliver a positive experience by automatically notifying when sold-out items will be back in stock or offer similar products to maximize shopping cart value.  



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eCommerce search tools  

30%+ of all visitors use the site search on webshops. These visitors typically convert 1.8x more than those visitors using alternative forms of navigation. However, one of the biggest challenges for modern eCommerce shops is to understand the behavior of customers during their visit to the website.  

Watch webinar: Why poor search is a conversion kill →

A crucial factor to deliver a good user experience is to optimize the site search function and thus increasing your online sale. Dynamicweb delivers tools such as synonyms, spelling checker, and plural searches to optimize site search to support customers on their buyer's journey. 


A+ content for customer loyalty

The ugly truth of todays eCommerce market is that industries are emerging and you’re only competing with your peers, but competitors like online marketplaces are emerging. To compete with Amazon, wholesalers will need more than the shopping cart functionality

Here's where content helps you stand out. Besides technical product information and spec sheets, your customers most likely want other helpful content resources that enable them to evaluate your goods and better understand why to choose you and how to get the most value of your offerings after the purchase.  

And of course, focusing on content marketing will generate the SEO benefits that assist customers in finding your site in the first place. 

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Scalability – build to grow with your business

Dynamicweb cloud-based solutions can dramatically decrease wholesais’ costs and complexity. Because we’re cloud-based, you don’t have to wear the cost of hosting and maintaining servers on site.  

The Dynamicweb eCommerce Suite is built for the wholesale industry and is highly scalable. The ERP integrated solution synchronizes key data across your Dynamicweb solution and your ERP, such as inventory, prices, sales taxes, multi-subsidiary customers and locations, as well as master products. All transactions in Dynamicweb correspond to a financial transaction in your ERP.  

Moreover, Dynamicweb can integrate to a long list of add-ons, including integrations with PIM, ERPs and other relevant platforms. Visit the Dynamicweb Marketplace to know more. 

Full Self-Service Customer Portal

Show customer-specific pricing, invoices, shipment status, on- and offline order history with rich product information. Let customers create order templates to easily add recurring orders straight into their shopping carts. Inform when sold-out items will be back in stock or offer similar products to maximize shopping cart value. 

In other words, empower your customers to interact with your business how and when they want.

With tight integration to your ERP system, you'll be able to easily transfer the complex pricing structures built in your ERP into your online sales environment.  
Dynamicweb’s platform delivers an ERP integrated eCommerce solution that empowers you to start selling with a fully functioning storefront that works on all devices at all times. 


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Know your customers' digital buyer behavior

Why you need more than a shopping cart 

As B2B buyers shop through distributors like Amazon, they expect digital services when doing business with you. Having an eCommerce site with a “Buy Now” button and a shopping cart is not enough to satisfy any customer accustomed to extensive self-service, and personalized experience when they shop online. 

We guide you, step-by-step, on how to deliver more than a shopping cart.



"In this digital age, when choosing an eCommerce platform, you must think beyond your immediate needs. It’s no longer enough to sell products online via your webshop cart. Wholesalers and distributors must think about how to create digital experiences that meet customer needs to attract new customers and keep them coming back.  

Finding the right software solution, that delivers more than eCommerce, is an important step towards building the right foundation for future growth.” 

Jens Erik Aavild  
Product Manager, Ecommerce at Dynamicweb 

​Ready to explore Dynamicweb a bit deeper? 

Talk to an expert 

If you are left with unanswered questions or are curious to get a bit deeper in conversation, we would love to hear from you and help you with your next eCommerce project. Reach out to start a conversation. 

Take your online presence to next level

As a retailer, your website must persuade your visitors with your products, as well as why they should choose you over your competitors. At Dynamicweb, we offer an industry-recognized eCommerce suite built for the wholesale industry that accomplishes both of these goals. 

If your current website has room for improvement, we are more than happy to assist you! Our team is ready - contact us today to see how yourr business can create a site that can reach potential customers and turn them into returning customers. 

Dynamicweb's reliable platform empowers you to provide a better commerce experience that also lets you cut down on inefficient administrative tasks. You'll get benefits such as:

  • Accurate & rich product data
    Show real-time product data from your ERP – no matter the number of spare parts you sell.
  • Stabile scalability
    All components to improve internal workflows to easily and rapidly to scale your business.
  • Customer empowerment
    Offer customer portals with self-service options that show specific pricings, invoice management and delivery tracking among others.

Get in touch

Wholesale specific resources

Unified Commerce

LS Retail and Dynamicweb empower retailers with true unified solutions capable of uniting offline operations and eCommerce. 

Dynamicweb vs. others

In the digital age, your business needs a complete eCommerce suite with all the tools to provide digital experiences that win over your customers and outpace your competition.  

Build your eCommerce strategy

Get best practices and learn why distributors, wholesalers and manufacturers choose Dynamicweb to power their eCommerce digital experiences.