Webinar - Feb. 4th, 17.00 CEST

How Product Data Powers Your Ecommerce Strategy 

Omnichannel experiences and customer expectations have changed the ways brands, retailers, and manufacturers engage with customers—and the impact of current situations have accelerated many of those changes. These trends drastically change how organizations should think about and leverage their product data to adapt to emerging market realities. 

Hear from guest speaker, Forrester analyst Amanda LeClair about how the role of PIM impacts your eCommerce strategy by powering content that not only provides customers the information they need, but supports compelling experiences. We’ll examine how your product data is a “not-so-secret" weapon in improving your relationship with customers, standing apart from the competition, and driving growth through eCommerce and digital channels.  

Learn from Danish Agro on their B2B & B2C ecommerce approach across 15 languages and how they enrich sales channels with the right Product Data through the Product Information Management (PIM) solution.  

Thava Sabanathan, Dynamics 365 Consultant & Project Manager, will share the challenges they had before, how they approached the project and the results they have achieved. 

Christian Beer, CEO at Dynamicweb, will share his vision on how you can deliver a better digital customer experience and scale ecommerce success through using the Dynamicweb Digital Experience Platform that includes Content Management, Digital Marketing, Ecommerce, and Product Information Management solutions.  

Key webinar take-aways:

  • How PIM can support growth and new revenue streams
  • The rising expectations of customers for Ecommerce
  • How product data impacts customer experience
  • Direct learnings for when starting an Ecommerce project

Sign up for the webinar


Amanda LeClair, Analyst Serving Application Development & Delivery Professionals 

Amanda is an analyst serving the needs of application development and delivery (AD&D) professionals. In this role, she helps clients understand the changing enterprise application services market and navigate the new engagement models of leading technology services firms. In her coverage, she explores business applications ecosystems, digital business transformation trends, and technology services spending patterns. She also covers product information management (PIM) practices and tools, linking product data to customer experience and top-level business priorities.  

Read Amanda's blog posts →

Thavarajah Sabanathan, Dynamics 365 Consultant & Project Manager at Danish Agro

Thavarajah is responsible for the design and implementations of global projects including applications such as D365FO, D365 Sales, D365 Talent, D365 Marketing, DevOps, Azure, E-commerce, PIM.

In his role, he manages a large project team from different companies in Northern Europe and different vendors. Thus, he navigates vendor management coordinating deliverables from vendors and ensuring timely delivery. Furthermore, Thavarajah runs tests management, progress and quality reporting, and ensures resources availability. 


Christian Beer, CEO Dynamicweb 

Christian is co-founder and CEO of Dynamicweb. His vision and industry specific knowledge has been instrumental in turning Dynamicweb into a global player within the CMS, Ecommerce and PIM space. Christian is a strong believer in the product strategy about uniting PIM, Ecommerce and CMS in one cloud based platform.

PIM related research from Forrester

Forrester Now Tech: Product Information Management, Q1 2020 

Forrester has included Dynamicweb PIM  in their overview of 22 PIM solutions, which is a big recognition for Dynamicweb. We believe being included in Forrester’s research positions Dynamicweb PIM as one of the market leaders.  
You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital business and channel strategy professionals should use this report to understand the value they can expect from a product information management provider and to select one based on size and functionality. 


The Forrester Wave™: Product Information Management Solutions 

The 10 Providers That Matter Most And How They Stack Up. In Forrester’s 27-criteria evaluation of product information management (PIM) providers, Forrester identified the 10 most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals make the right choice.