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The Power Couple of PIM & eCommerce

Learn from practitioners and leading Forrester analysts the power of PIM combined with eCommerce.



Omnichannel experiences and customer expectations have changed the ways brands, retailers and manufacturers engage with customers – and recent years have drastically impacted this.

High performing organizations have accelerated their digital transformation and leverage eCommerce and Product Information Management (PIM) technology to adapt to changing market realities.

Self-service and applying available customer data from all sources to enable frictionless unified commerce experiences is what drives modern day organizations.

Hear from Forrester senior analysts Joe Cicman and Amanda LeClair how Product Information Management and eCommerce complete and enrich each other. Have product data drive product experience resulting in better commerce experiences with increased bottom-line results.  

Learn from Rene de Vries, CEO and co-founder & Katja Schaake, Online Marketing & PIM project manager of Company Fits on how they empower their customers in offering great employee experience while ordering their occupational clothing / workwear.  

Company Fits offers their customers a customer specific storefront that connects with the Dynamicweb eCommerce Suite, including a PIM. This resulted in over 60, and counting, store in stores all managed from one platform. Employees can create an avatar and see how items will look on them and when done order with credits or points. Company Fits continues to innovate and is currently working on an OCI (open catalog interface) integration to further drive efficiency for their customers. 

Key takeaways from this webinar: 

  • Hear from leading Forrester analysts on how they perceive the current and future market 
  • How PIM & eCommerce strengthen each other and scale bottom-line result 
  • How personalized storefronts are a differentiator in B2B manufacturing markets 
  • How PIM is used in combination with the ‘FitView’ app that enables a better shopping experience and reduced returns and throw away stock
  • Direct take-aways when starting your next eCommerce project 

Watch the webinar now

Guest Speakers

Amanda LeClair, Senior Analyst Product Information Management at Forrester 

Amanda is an analyst serving the needs of application development and delivery (AD&D) professionals. In this role, she helps clients understand the changing enterprise application services market and navigate the new engagement models of leading technology services firms. In her coverage, she explores business applications ecosystems, digital business transformation trends, and technology services spending patterns. She also covers product information management (PIM) practices and tools, linking product data to customer experience and top-level business priorities.  

Read Amanda's blog posts →

Joe Cicman, Senior Analyst B2B eCommerce Suites at Forrester 

Joe helps eBusiness Professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally-enabled selling, and new Direct to Consumer (D2C) initiatives. 


René de Vries, CEO and Founder at Company Fits 

René is the founder and CEO of Company Fits. We have been making the difference in the field of corporate clothing for many years. How? By combining good fashion and corporate clothing, listening carefully to the wishes of the customer, delivering excellent quality and working passionately on unique designs. Besides the corporate clothing, Company Fits also develops webshops that are specially tailored for our customers. 


Katja Schaake, Online Marketing & PIM project manager at Company Fits

As part of her role Katja is responsible for building the B2B webshops for the customers. These webshops don’t only match their brand but also offers the customers an opportunity to easily order their corporate wear themselves whenever they want. Katja sets up every webshop at the backend and makes changes to the webshops to create a good customer experience. Because the customers get their own webshop, they will only see their products and information that  is useful for them.

Previous Dynamicweb & Forrester webinars

Forrester webinar – Future-Proof your B2B eCommerce Strategy 

More than 30% of B2B technology buyers already make their initial purchases through a digital channel. Even as B2B buyers accelerate their shift to self-service, they want higher-quality interactions with sellers before and after the transaction. This puts pressure on sales & marketing teams to adapt and for their often complex commerce technology stacks to keep up. 

Learn from TricorBraun Flex on their approach to B2B eCommerce and how embracing a digital strategy has grown their sales revenu, improved their bottom line and boosted customer satisfaction through modern commerce experiences.  

Including impressive numbers like: 

  • 50% YoY growth 
  • +28% order volume 
  • +20% order value 

Forrester webinar – How Product Data Powers your Ecommerce Strategy 

Omnichannel experiences and customer expectations have changed the ways brands, retailers, and manufacturers engage with customers—and the impact of current situations have accelerated many of those changes. These trends drastically change how organizations should think about and leverage their product data to adapt to emerging market realities.  

Hear from guest speaker, Forrester analyst Amanda LeClair about how the role of PIM impacts your eCommerce strategy by powering content that not only provides customers the information they need, but supports compelling experiences. 

eCommerce related research from Forrester

Forrester Now Tech: B2B Commerce Suites, Q1 2020 

You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, vertical market focus, and geographic alignment.

Digital business professionals should use this report to understand the value they can expect from a B2B commerce suite provider and to select one based on industry and regional presence. 


The Forrester Wave™: B2B Commerce Suites, Q2 2020 

In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commerce tools, Elastic Path Software, Episerver, Insite, Intershop Communications, Oracle, Salesforce, Sana Commerce, SAP, and Unilog Content Solutions — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals select the right one for their needs.  

Forrester Now Tech: Product Information Management, Q1 2020 

Forrester has included Dynamicweb PIM  in their overview of 22 PIM solutions, which is a big recognition for Dynamicweb. We believe being included in Forrester’s research positions Dynamicweb PIM as one of the market leaders.  
You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital business and channel strategy professionals should use this report to understand the value they can expect from a product information management provider and to select one based on size and functionality. 


The Forrester Wave™: Product Information Management Solutions 

The 10 Providers That Matter Most And How They Stack Up. In Forrester’s 27-criteria evaluation of product information management (PIM) providers, Forrester identified the 10 most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business professionals make the right choice.