Prior to implementing Dynamicweb, TricorBraun Flex had been operating their eCommerce business using a patchwork of systems that had been built and supported internally. In 2016 a decision was made to invest further in their already growing eCommerce business, with the goal of both expanding their market share of stock (unprinted) flexible packaging, while reducing the number of "touches" required to process online orders.
The realization that their existing eCommerce platform was functional but inefficient, requiring too much manual data entry to allow for any meaningful scale were their primary reasons for looking at other options. The biggest challenges for them were in finding a scalable eCommerce platform that tied into existing back-end systems and processes. Dynamicweb checked all those boxes, while delivering a rapid development and deployment.
Dynamicweb as a solution
TricorBraun Flex chose Dynamicweb for a few reasons, first for their focus and experience in integrations with Microsoft Dynamics NAV. By choosing Dynamicweb, they were able to eliminate many of the complications in integrating their eCommerce system with a highly customized NAV environment. After evaluating solutions interviewing multiple ISVs, it also came down to cost, and Dynamicweb provided the maximum value for their business. In addition to expertise in Navision and value, the team at TricorBraun Flex also had a better connection and sense of trust with the Dynamicweb sales and implementation teams.
Financials often times rise to the top, however TrichorBraun Flex considers the lifecycle of the platform and its ability to adapt as its business environment changes. Dynamicweb has allowed TricorBraun Flex to reduce customer reliance on inside sales and customer service by way of better self-serve options. Their customers now have options when it comes to how they would like to interact with the brand, all of which provide a consistent and high quality experience.
TricorBraun Flex has seen 50% year over year growth since the implementation of Dynamicweb. Order volumes have increased 28% annually and the average order value has increased by 20% year over year.