TH Marthinsen sølvvarefabrikk

Th Marthinsen was established in Tønsberg in 1883, and is today a manufacturer and supplier of innovative products in silver.

Challenge

Th Marthinsen is a company with many different products, which are sold both directly to consumers, but also via other stores. With such a large network, so many customers, and so many products, they had a challenge in handling all product data, as well as creating easy navigation for both B2C and B2B customers.

Finally, Th Marthinsen wanted a solution that included marketing tools, so that they could keep both consumers and other customers engaged and updated on products, variants, and other exciting news that happened at Th Marthinsen.

Dynamicweb as a solution

Our Premium Solution Partner, Novicell, has created a completely new solution for Th Marthinsen. Built on Dynamicweb's all-in-one platform with live integration to their ERP system, the online store now always has updated prices and stock status. The new online store also comes with good filters. The solution has a built-in PIM system which means that Th Marthinsen now has full control and a good overview of all product data and the different variants.

The new solution also includes a digital marketing module which means that Th Marthinsen can now send out newsletters to all his stakeholders, and can easily segment and send only to some specific target groups.

Results

With the new platform from Dynamicweb, Th Marthinsen now has a good overview of all its products and variants, as well as always updated and correct product information on its website, thanks to their new PIM system.

Many newsletters have been sent out, both to consumers and shops, which has increased both customer satisfaction and commitment.
Th Marthinsen sølvvarefabrikk
Client
Th Marthinsen sølvvarefabrikk
Location
Norway
Segment
B2B, CMS, Marketing, PIM, Wholesale
Website
www.thmarthinsen.no
Partner
Novicell

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