SÆTHER Professional

New B2B eCommerce is a strong foundation for the digital transformation from zero to the webshop.


Earlier SÆTHER Professional were doing a lot of manual work and wanted a digitalization of their current business.

To meet this problem, SÆTHER Professional needed an independent e-commerce platform where hair products were in focus and where the user experience for hairdressers and other buyers could all come together.

Dynamicweb as a solution

SÆTHER's new eCommerce solution is developed on the Dynamicweb’s Rapido framework. Dynamicweb’s all-in-one platform offers both “best-in-class” CMS, webshop, and PIM in one solution and fulfills a lot of SÆTHERs needs in one solution, which is a perfect start for a digitally “young” company like SÆTHER Professional.

Further, Dynamicweb’s latest version is built in a modern and open architecture that ensures an effective scaling of future solutions.


Sæther's new B2B webshop is a strong foundation for the perfect digital transition from zero to the webshop.

The choice of Dynamicweb and Rapido's framework fits perfectly for SÆTHER and their needs for a webshop, as it has allowed for a flexible frontend and a quick implementation.

About the customer
SÆTHER was founded in 1983 and with more than 30 years of experience they take the lead as one of the Nordic's strongest and most experienced distributors of beauty products for hairdressers in Denmark, Norway, Sweden, and Finland. The main office is located in Denmark with a local presence in all of the Nordics, where they offer expert counseling and customer service directly to their many clients.
SAETHER Professional
SAETHER Professional
B2B, Distribution

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