Illums Bolighus

A supercharged B2C retailer with thousands of products and endless traffic capacity

Challenge

Illums Bolighus was originally founded in 1925 under the name of BO. The man behind BO was the Danish entrepreneur Kaj Dessau, who was blessed with a strong sense of aesthetics as well as a flair for business. Working with his artistic consultant Brita Drewsen, he created a concept that had never been seen before: a store with arranged and furnished interiors, where textiles, appointments, and furniture all interacted as art. The exceptional foresight displayed by both Drewsen and Dessau, as well as their impeccable sense of style and quality, played an important role in the international acclaim long accorded to Danish interior design.

After the store was purchased in 1941 by the Illum, Berg, and Trock-Jansen families, who also owned the A.C. Illum A/S department store, it was renamed Illums Bolighus A/S. Today, Illums Bolighus is owned by a Danish investment group headed by CEO Henrik Ypkendanz. Since his appointment to that position in 2001, the store has enjoyed a positive development in customer reviews and increased profitability. Illums Bolighus now have stores i Norway, Sweden and Germany.

Illums Bolighus had the need to handle a lot of traffic in a very short period. They have a concept call “shopping nights” for their No. 1 loyalty customers. 3 to 4 time a year, their No 1 customers can use point to shop great deals but it’s only for one day. At that day the traffic is enormous on they website and down to they servers.

In Illums Bolighus’ old Dynamicweb solution they needed to implement a queue system to handle all the traffic. The solution was not the optimal solution and had a negative impact on their turnover.

Dynamicweb as a solution

With Dynamicweb NORRIQ made a highly scalable solution that could handle all the traffic and requests need for Illums Bolighus. Illums Bolighus handles all the transaction through Dynamicweb Ecommerce.

Results

Illums Bolighus now has the power to serve all customers who are visiting their site and the results are more than expected.
Illums Bolighus
Client
Illums Bolighus
Location
Denmark, Norway, Sweden and Germany
Segment
B2C, Retail, Dynamics NAV
Website
www.illumsbolighus.dk/
Partner
NORRIQ A/S

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