ELECTRONICS WEBSHOP WITH INTEGRATION TO DYNAMICS AX AND SOLR SEARCH SERVER

Euronics is one of the largest electronics retailers in Europe with 11.000 stores. Euronics in Denmark can offer the customers very competitive prices on electronics as well as installation services. The synergy between the online platform and the brick-and-mortar stores is essential for Euronics.

Challenge

Euronics’ challenge is to display the large assortment of electronics, major domestic appliances etc. in a clear and structured platform, where the design harmonizes with the same visual identity of the brand as it does in other parts of Europe. The physical stores should support the relationship between the store and the online customer. In the same way, the need for personalization and product recommendation has to be possible in this Dynamicweb solution.

Dynamicweb as a solution

With Dynamicweb, Euronics has achieved a Danish webshop on a platform that is adapted in terms of design to the graphic identity of the chain. The webshop is responsive and user-friendly on desktop as well as on mobile and tablet. This is important due to the company’s many mobile users.

The search engine is integrated into Apache Solr that gives the customers relevant search results when they use the search function on the webshop. It searches in both products, categories and content. The raptor integration makes is possible to recommend custom made product feeds to the customers. With these two integrations the customers need for product search and inspiration is covered.

The webshop is also present in all physical stores on instore tablets, so the customers have the whole product assortment right by their side.

Results

Euronics’ Dynamicweb Ecommerce solution has fulfilled the need for a responsive design across several channels. With a good design and frontend markup, the webshop has become an online reflection of Euronics’ visual identity. The webshop supports the installation services, the physical stores and the leaflet, which Euronics wants to bring the customers attention as well as help the customers locate these. The integration into the physical stores makes it possible for the local stores to target their local customers with the right offers and messages.

The Hubspot integration provides the right tracking, lead identification and marketing automation. In addition to this, Euronics have been handed a heap of motion graphics to be used in their online marketing. 

Watch a short video presentation of the Euronics solution by inetdesign.

Euronics
Client
Euronics
Location
Denmark
Segment
B2C, Retail, Dynamics AX
Website
www.euronics.dk
Partner
INET-DESIGN ApS

Similar cases