B2C ecommerce for the largest sex toy shop in the Nordic countries

Belugi needs a webshop that doesn’t only support the many product categories, but also meets the customers’ different needs for product search. It takes a structured webshop to accommodate the wide assortment and the blog universe and to increase revenue. The possibility of using integrations to link the necessary systems is essential for solving the needs of Belugi.

But how to create a webshop, functional in all Nordic countries, and with 100% control of the product catalogue, content, transactions, customer data, accounting and much more?

By launching the Dynamicweb ecommerce platform, Beluga has become a good-looking webshop, selling sex toys and lingerie. The webshop makes use of the possibilities for content management, which is important for Belugi, both in terms of SEO and to be an inspirational partner for the visitors. The solution was made with 4 language layers and 4 different currencies, which meets Belugi’s need for having an online presence.

This solution is deeply integrated into Economics, an online accounting system that handles the bookkeeping for Belugi. With the many orders landing in Belugi’s system, it is important that the transfer of data between Dynamicweb and Economics works smoothly.

The solution can import product data with the aim of updating prices and text, which makes it easy for Belugi to maintain and improve on the quality of data.

Belugi also employs the Dynamicweb marketing center for email marketing, which can identify leads and personalize content for the recipients. This part of the solution can be applied strategically when working with increasing conversion.