In order to achieve Hummel’s goals, Hummel has chosen the Dynamicweb platform, both on B2B and B2C, and thereby ensuring synergy by incorporating the same integration from ERP and PIM to both B2B and B2C.
This single Dynamicweb platform solution reduces the risk of errors by maintaining two different online platforms and also ensuring an economic advantage.
The Dynamics NAV, Pebblestone Fashion solution covers all the essentials from pre-sales to supply chain, covering; planning, design, sourcing, purchasing, logistics, warehousing and financial administration.
The Dynamicweb platform ensures views of relevant products and targeted content through advanced filtering to the many different customer segments and ensure a smooth shopping experience even at Hummel's wide-ranging product range.
On top of all this, dealers even have their own ability to configure unique and individual team sportswear, giving end-users whatever the design they want. The product configurator is based on 100% standard Dynamicweb.