Comparing the last three months (April – June 2017) to the same period last year shows that current online turnover is at index 116% and is expected to increase, as more B2B customers will start using the new booking portal. The site’s first microsite alone generated an impressive DKK 2.4 million revenue during the first 12 months.
Europcar is also experiencing a major SEO improvement showing a 17% increase in organic traffic combined with 18% more new visitors and finally a 20% decline in rejection rate.
With the new solution, Europcar can easily create new micro sites for their major customers containing unique prices, products and booking environments, which add to the overall increase in revenue.
Finally, the two sub brands, taxfreecars.dk and bookcar.dk, run on the same Dynamicweb platform as europcar.dk, using the same templates and integrations, but with different designs. The setup makes it easier to implement template changes and technical updates across all sites – and website editors can handle all websites from one single solution, saving valuable time and resources. For that same reason, Europcar is now planning to move the remaining PS Car Rental website to the same Dynamicweb platform as soon as possible.
Visit the new website: www.europcar.com